Website:
airdivitudan.com
Job details:
Job Opening: Marketing Manager
AirDivit Udan Academy Pvt. Ltd.
AirDivit Udan Academy Pvt. Ltd. is looking for a dynamic, target-driven and execution-focused Marketing Manager to lead student admissions, institutional outreach, promotional campaigns and regional market development.
The selected candidate will be responsible for planning and executing marketing activities that increase brand visibility, generate qualified student enquiries, strengthen institutional relationships and achieve admission targets for aviation, airport management and drone technology programmes.
Position Details
Designation: Marketing Manager
Department: Marketing and Admissions
Location: Chitrakoot / Satna, Madhya Pradesh
Employment Type: Full-time
Experience Required: 4–8 years
Travel Requirement: Regular travel across assigned districts and markets
About AirDivit Udan Academy
AirDivit Udan Academy Pvt. Ltd. is an aviation, drone technology and skill-development organisation offering industry-oriented academic and professional programmes in:
- Airport and Ground Operations
- Cabin Crew and Aviation Hospitality
- Aviation Management
- Air Cargo and Logistics
- Drone Pilot Training
- Drone Technology and Maintenance
- Industry Skill Certification
- Internship and Placement Support
The academy works with universities, sector skill councils, aviation professionals and industry partners to provide practical, career-focused education.
Role Overview
The Marketing Manager will be responsible for developing and implementing marketing strategies for student admissions, institutional partnerships, channel development and brand promotion.
The role requires strong leadership, field-marketing experience, knowledge of student recruitment, excellent communication skills and the ability to manage marketing campaigns from planning through execution and performance review.
Key ResponsibilitiesMarketing Strategy and Planning
- Develop monthly, quarterly and annual marketing plans aligned with admission targets.
- Identify high-potential markets, districts, schools, colleges and student segments.
- Plan integrated campaigns across field marketing, digital platforms, events and institutional outreach.
- Prepare territory-wise marketing plans, activity calendars and promotional budgets.
- Analyse market trends, student preferences, competition and emerging opportunities.
- Recommend new promotional strategies to improve enquiry generation and conversions.
Student Admissions and Lead Generation
- Generate qualified leads for degree, diploma, certificate and drone-training programmes.
- Achieve monthly and session-wise enquiry, registration, admission and revenue targets.
- Plan admission campaigns, counselling drives, open-house sessions and campus visits.
- Coordinate with counsellors and telecallers to ensure timely follow-up of all leads.
- Track hot, warm and cold leads and ensure proper follow-up schedules.
- Improve enquiry-to-registration and registration-to-admission conversion ratios.
- Ensure that admissions are completed with proper documentation, fee submission and verification.
School and College Outreach
- Develop relationships with schools, colleges, coaching institutes and educational organisations.
- Organise career counselling seminars, aviation awareness sessions and drone demonstrations.
- Coordinate with principals, directors, teachers, placement officers and career counsellors.
- Plan regular institutional visits and student engagement activities.
- Develop referral arrangements with educational institutions and counselling networks.
- Maintain a database of institutions, contacts, activities and outcomes.
Field Marketing and Promotions
- Plan and supervise field visits, roadshows, promotional vans, exhibitions and BTL activities.
- Identify suitable locations for campaigns, kiosks, stalls and community outreach programmes.
- Ensure proper distribution of brochures, posters and promotional material.
- Monitor attendance, enquiries and conversions generated through each activity.
- Conduct market visits with the team and provide on-ground guidance.
- Ensure visibility of the academy in key educational and commercial locations.
Channel Partner Development
- Identify, appoint and manage admission associates, education consultants and channel partners.
- Develop relationships with MP Online centres, coaching institutes and local influencers.
- Explain courses, fee structures, incentive plans and admission procedures to partners.
- Conduct regular partner meetings, training sessions and performance reviews.
- Track partner-generated leads, admissions, documentation and payments.
- Ensure ethical marketing practices and accurate communication by all partners.
Digital Marketing Coordination
- Coordinate with the digital marketing team for social media, Google, Meta and YouTube campaigns.
- Provide campaign objectives, target locations, course priorities and student profiles.
- Review digital leads, response quality, cost per lead and conversion performance.
- Coordinate content requirements for creatives, videos, reels, testimonials and advertisements.
- Ensure timely promotion of admission dates, scholarships, events and new programmes.
- Support the development of landing pages, forms and lead-generation campaigns.
Events and Promotional Activities
- Plan educational fairs, seminars, workshops, exhibitions and promotional events.
- Coordinate with the Event Manager for venue, branding, guest and execution requirements.
- Use events as a platform for lead generation, counselling and institutional networking.
- Ensure proper registration and follow-up of participants after every event.
- Evaluate event performance based on enquiries, admissions, visibility and cost.
Team Management
- Lead and manage marketing executives, field officers, telecallers and counsellors.
- Allocate individual, district-wise and activity-wise targets.
- Conduct daily morning briefings and periodic performance-review meetings.
- Monitor calls, visits, seminars, follow-ups, registrations and admissions.
- Train the team in course knowledge, communication, counselling and objection handling.
- Identify performance gaps and implement corrective action plans.
- Encourage teamwork, accountability, discipline and timely reporting.
Reporting and Performance Monitoring
- Maintain daily, weekly and monthly marketing reports.
- Track lead source, campaign, location, status, follow-up date and conversion outcome.
- Prepare performance dashboards for individual team members and territories.
- Analyse campaign expenditure, lead quality, conversion cost and revenue generated.
- Submit management reports covering achievements, challenges and action plans.
- Ensure accurate use of CRM, Google Sheets and internal reporting systems.
Brand Management
- Ensure consistent presentation of the academy’s brand across all marketing channels.
- Review brochures, banners, presentations, posters and advertisements before release.
- Ensure that course details, affiliations, approvals and placement claims are communicated accurately.
- Build a professional and trustworthy image among students, parents and institutional stakeholders.
- Collect student testimonials, success stories and placement records for promotional use.
Budget and Vendor Management
- Prepare marketing budgets and obtain approvals before expenditure.
- Negotiate with printers, agencies, event vendors and media partners.
- Ensure cost-effective execution without compromising quality.
- Maintain records of quotations, approvals, bills and campaign expenses.
- Evaluate vendor performance and ensure timely delivery of services.
Candidate Profile
- Graduate or postgraduate in Marketing, Business Administration, Mass Communication or a related field.
- 4–8 years of experience in marketing, student admissions, education sales, field marketing or business development.
- Experience in the education, aviation, hospitality, training or skill-development sector will be preferred.
- Strong knowledge of the Satna, Chitrakoot, Rewa and Vindhya markets.
- Proven ability to achieve admission, revenue or sales targets.
- Experience in managing field teams, counsellors, telecallers or channel partners.
- Strong communication, presentation, negotiation and leadership skills.
- Ability to travel regularly and work during admission campaigns or events.
- Working knowledge of Microsoft Excel, PowerPoint, Google Sheets, CRM and digital lead management.
- Self-motivated, disciplined and capable of working under target-driven conditions.
Preferred Skills
- Existing network among schools, colleges, coaching institutes and education consultants.
- Experience in organising seminars, admission drives and student counselling events.
- Understanding of digital marketing, social media campaigns and lead-generation systems.
- Ability to prepare presentations, marketing plans and performance reports.
- Strong public-speaking and relationship-management skills.
- Fluency in Hindi and English.
Key Performance Indicators
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