ATPI
Website:
hubs.ly
Job details:
JRS College of Business & Healthcare, a Canadian college, is hiring a Growth & Lifecycle Marketer to own the engine that turns our leads into enrolments. This is a fully remote, full-time, hands-on build role for a marketer who wants real ownership and room to grow. It is not a strategy-deck role.
About the role
We generate thousands of leads a month across Meta, TikTok, webinars, walk-ins and referrals. Most are never properly worked. Our first touch is often a cold call, roughly a third of paid leads never answer, and stalled leads quietly die in the database.
You will own that engine. You decide who hears from us, on which channel, with what message, and when. You build the segments, write the flows, run the retargeting, and prove what worked. You will touch paid, organic, lifecycle, content and analytics, and you will be inside HubSpot every day. Your ceiling here is set by what you deliver, not by how long you have been doing it.
What you'll own:
Segmentation and audience strategy
• Build and maintain the lifecycle segmentation model: new lead, engaged, stalled, no-show, application started, deposit paid, enrolled, past student, referrer, ambassador
• Segment by program (PSW, ECA), source (paid social, referral, walk-in, offshore) and immigration status (study permit, work permit, PR/citizen, refugee), each with its own messaging
• Own list hygiene, suppression rules and unsubscribe protection for high-value audiences
Multi-channel campaign execution
• Build and run WhatsApp, SMS and email campaigns end to end in HubSpot: templates, sequences, triggers, branching logic and timing
• Design a first-touch sequence that fires within seconds of a form submission: video, brochure, qualifying question, booking link
• Decide what belongs on WhatsApp, SMS or email, and what should never go to a given segment
Retargeting and re-engagement
• Build automated win-back flows for every stalled stage: no reply, no-show, application abandoned, deposit not paid
• Run paid retargeting audiences from CRM segments and keep them synced
• Re-engage past students, referrers and dormant leads based on where they stopped
Paid and organic support
• Work across Meta, TikTok and Google campaigns: audiences, creative briefs, landing pages and conversion tracking
• Keep messaging consistent from the first ad through to enrolment
Lifecycle and referral programs
• Own communications for the Ambassador and referral program: onboarding, activation, reminders and payout notifications
• Build nurture flows that move leads from raw to sales-ready, so advisers start every call with context
Measurement
• Report open, reply, connect, meeting-booked, enrolment and cost-per-enrolment by segment and channel
• Run A/B tests on copy, timing, channel and offer, and act on the results
• Maintain attribution and campaign tracking so channel performance is defensible
Cross-team coordination
• Work with Sales, CRM and Admissions so marketing messages match what advisers say on the phone
• Document flows, ownership and scope before building, and raise gaps early
What we're looking for
Required
• 4+ years in digital marketing with real ownership of campaigns, not just execution against someone else's brief
• Hands-on experience building lifecycle segmentation and sending tailored messaging to each segment
• WhatsApp marketing experience through the WhatsApp Business API (e.g., HubSpot, WATI, Interakt, AiSensy, Gupshup or Twilio)
• Hands-on CRM automation experience (HubSpot strongly preferred): workflows, lists, properties, lifecycle stages and reporting. You can build a branching workflow without help
• Working knowledge across lifecycle, paid, content and analytics, and genuine interest in the parts you haven't done yet
• Strong short-form copywriting: you write the messages, not just schedule them
• Comfort with data: pulling numbers, reading funnel drop-off and changing the program based on what you find
• Fluent written English
Strongly preferred
• WhatsApp or SMS campaigns at volume, including creating and getting approval for Meta message templates
• Paid retargeting with CRM-synced audiences (Meta, Google)
• Experience in education, admissions or another long-consideration sector
• Referral or ambassador program experience
• Working knowledge of CASL or similar consent regulations
How you work
• You raise problems early and directly with the people who can solve them
• You document scope and ownership before you build
• You're comfortable being measured on enrolments, not campaign volume
• You keep your work visible without being chased
Schedule
• 10:00 AM – 7:00 PM Toronto time (Eastern Time), equal to 7:30 PM – 4:30 AM IST
What we offer
• Fully remote role with a Canadian college
• Ownership of a real growth engine, with thousands of leads a month to work with
• A broad role with a clear path to owning marketing end to end
This role is open only to candidates based in India.
How to apply
Email your CV to support@jrscollege.ca with the subject line:
"Senior Growth & Lifecycle Marketer – [Your Name]"
In your email, please include a short note covering:
1. A segmentation model you built: which segments you created, what data you used to define them, and how the messaging differed for each
2. A WhatsApp campaign or automated flow you ran: the trigger, the sequence of messages, the platform you used, and the results (delivery, reply and conversion rates)
3. A HubSpot (or other CRM) workflow you built yourself: what triggered it, the branching logic, and what it achieved
4. Something that underperformed, and what you changed
5. Where you want to be in two years
- Applications without answers to all five points will not be considered.
Click on Apply to know more.