Harns Technologies
Website:
harnstech.com
Job details:
Job Title: Marketing Manager – AI-Led Growth (Woovet)
Role OverviewHarns is looking for a high-impact Marketing Manager who can aggressively build and scale the brand Woovet (Harns’s veterinary software product) within 6 months by leveraging AI-first marketing strategies and driving strong execution across teams.
This is not a conventional marketing role. You will be responsible for owning growth, visibility, and narrative—turning Woovet into a recognized voice in veterinary technology.
What You’ll Own- Brand Acceleration (0–6 months)
- Rapidly increase Woovet’s visibility across key channels (search, social, AI platforms, industry ecosystems)
- Establish Woovet as a thought leader in AI-driven veterinary software
- AI-Led Marketing Engine
- Build and scale content using AI tools (LLMs, automation workflows, AI SEO tools)
- Drive LLM visibility, AI search presence, and organic discovery
- Create scalable systems for content, campaigns, and distribution
- Demand Generation & Pipeline Support
- Work closely with sales to generate high-quality inbound leads
- Execute campaigns targeting enterprise and multi-location veterinary practices
- Content & Narrative Leadership
- Define and amplify Woovet’s core narrative (AI, multi-location ops, future of vet care)
- Oversee blogs, case studies, videos, social content, and product storytelling
- Execution Excellence
- Lead cross-functional execution with design, product, and sales teams
- Ensure fast turnaround and high output velocity
- Performance & Optimization
- Track key metrics: traffic, engagement, leads, conversion
- Continuously optimize campaigns using data and AI insights
What We’re Looking For- 5+ years of experience in marketing, preferably in SaaS, healthcare, or tech products
- Proven track record of:
- Scaling a brand or product visibility significantly
- Driving measurable growth (traffic, leads, or revenue impact)
- Strong hands-on experience with:
- AI tools (ChatGPT, Claude, AI SEO tools, automation platforms)
- Performance marketing, SEO, and content strategy
- Ability to:
- Move fast, execute aggressively, and iterate quickly
- Turn ideas into campaigns with minimal supervision
- Strong storytelling and positioning skills
Success Metrics (First 6 Months)
- Significant increase in brand visibility and share of voice - SD 50%
- Strong growth in organic traffic and AI search presence - SD
- Consistent pipeline of qualified inbound leads -SD
- High-velocity content and campaign execution system in place -SD
Click on Apply to know more.