Integrated Tech9Labs Pvt. Ltd.
Website:
tech9labs.com
Job details:
Company Description
Integrated Tech9Labs Pvt. Ltd. is a dynamic hybrid IT company delivering tailored end-to-end technology solutions and services across a variety of industries. With deep domain expertise and a strong focus on quality and processes, we have consistently exceeded client expectations and created impactful business value. Our specialties include IT Infrastructure Assessment, Digital Transformation, Cloud Readiness, Backup & DR/BCP, and innovative IT Infrastructure Solutions such as Virtualization, Networking, and SAP HANA Infrastructure. Headquartered in New Delhi, we offer organizations a single point of contact with the agility and responsiveness commonly found in smaller firms.
Job Title:
Marketing & Lead Generation Executive (B2B Enterprise IT)
Role Objective:
•Drive qualified lead generation through campaigns and events.
•Enable CIO-level sales conversations.
•Focus on pipeline creation rather than branding.
Key Responsibilities:
Lead Generation:
•Execute targeted campaigns to generate CIO / IT Head level leads.
•Build and manage target account and contact databases.
Events & Field Marketing (Critical):
•Plan and execute lead-focused events such as CIO roundtables, webinars, OEM workshops, and partner events.
•Own end-to-end execution including audience targeting, invitations, coordination, and follow-ups.
•Ensure conversion from event to meetings to pipeline.
Email Marketing & Lead Nurturing:
•Run targeted email campaigns.
•Design and execution lead to nurturing journeys.
•Track open rate, response rate, and conversions
LinkedIn & Outreach:
•Drive engagement and outreach through LinkedIn.
•Create or coordinate problem-led, solution-driven content Sales Alignment:
•Work closely with Sales Development Representative team to ensure lead quality and improve conversion to meetings.
Campaign Tracking & Optimization:
•Track leads generated, event ROI, conversion to meetings, and pipeline contribution.
•Continuously optimized campaigns based on performance insights.
Requirements:
•2–6 years of experience in B2B lead generation or event-driven marketing.
•Experience in events, webinars, and roundtables (mandatory).
•Preferred experience in IT / Cloud / Enterprise marketing.
•Hands-on experience with email marketing tools (HubSpot, Mailchimp, etc.) LinkedIn led generation.
•Good understanding of the B2B sales funnel.
Success Metrics:
•Number of qualified leads generated.
•Event-driven leads and conversion rates.
•Conversion of leads to meetings.
•Contribution to sales pipeline. Note:
•Performance is not measured on likes or impressions.
•This is an execution-driven, event-led lead generation role.
Click on Apply to know more.