JoBins
Website:
jobins.jp
Job details:
At alata.ai (a sister organization to JoBins under CFA Group), we believe in Chance For All and are on a mission to create the #1 job and career transition platform in the world, connecting engineers with amazing career opportunities across the globe.
And currently, we are on the lookout for a Marketing Lead to take total ownership of our marketing engine from start to finish.
We want a strategic driver and creative operator - someone who can define our brand identity, lead high-impact ad campaigns, collaborate with media/creative agencies, and drive measurable KPIs.
If you know how to turn business goals into clever marketing campaigns and love taking ideas from strategy to execution, this is the right opportunity for you!
What You'll Do 💡
Strategy & Brand Identity
- End-to-End Strategy: Define, build, and run alata.ai’s marketing strategy aligned with our product phase and business goals.
- Brand Positioning: Own our brand identity, tone of voice, and messaging to make us stand out in the global tech ecosystem.
- Creative & Ad Direction: Concept, plan, and execute multi-channel advertising strategies and creative marketing campaigns.
- Content & Owned Media Strategy: Oversee content strategy and execution for our owned media to drive organic traffic, brand authority, and lead generation.
Execution, Partners & Stakeholders
- Agency Leadership: Onboard, direct, and manage external creative agencies, media houses, and freelancers as our product evolves.
- Stakeholder Collaboration: Work closely with internal leadership and product teams to translate company goals into impactful campaigns.
- Omnichannel Growth: Drive execution across digital ads, brand initiatives, PR, and growth campaigns aimed at engineers worldwide.
KPIs & Performance
- Track What Matters: Define and monitor key marketing metrics (KPIs) to measure campaign success, reach, and user growth.
- Analyze & Optimize: Use real data insights to refine campaigns, optimize strategy, and drive continuous improvement.
What We’re Looking For 🎯
- Proven toC Marketing & Ad Strategy Experience: Must have hands-on experience planning and executing toC marketing strategies and paid ad campaigns.
- Agency Selection & Direction: Must have a proven track record of selecting, onboarding, and directing external media/creative agencies and vendors from scratch.
- Mandatory Portfolio / Case Studies Submission: Portfolio or case studies showcasing past campaigns/projects must be submitted upon application. Applications without a portfolio will not be reviewed.
- Data & Marketing Instinct: A great eye for creative ideas combined with a clear focus on tracking numbers and ROI.
- Communication skills: Excellent written and verbal English communication skills
- Industry: Prior experience or strong interest in technology, digital platforms, or global recruitment is a major plus.
Perks & Global Career Opportunities 🌟
- Global Exposure: Work directly with international, cross-border teams across Japan and Singapore.
- Global Mobility: Possibility of relocation to Japan or Singapore
Job Details & Setup 📌
- Position Title: Marketing Lead
- Role Type: Full-time (Remote)
- Location: Candidate must be based in India.
- Equipment Needed: Personal computer with a stable, high-speed internet connection.
- Working Hours: 6:45 AM – 3:45 PM IST (Monday to Friday).
- Education: Bachelor’s degree or higher.
- Compensation: Annual Compensation of INR 2,400,000 – 3,000,000 (*Subject to change based on experience and qualifications.)
Ready to build and lead our brand?
If you are ready to shape alata.ai's global presence and turn marketing strategy into real-world impact, apply with your resume and a portfolio/case studies of campaigns you’ve led.
If you face any issue submitting your portfolio while filling out the application form, you can submit your portfolio through this link: https://forms.gle/synrtfwU3V7iUo1DA
Note: Applications without a portfolio will not be reviewed.
Please add your portfolio link to your resume. If you’re unable to do so, you can submit your portfolio through the link provided above.
Click on Apply to know more.