Website:
garner.business
Job details:
About the Role
At Garner Business, we are focused on driving topline growth through strategy, technology, sales, and marketing. To help us scale, we are looking for a hands-on, highly organized Marketing Lead (5–6 years of experience) to own market presence end-to-end.
This is a true hybrid role designed for a strategic thinker who isn't afraid to roll up their sleeves. You will be responsible for defining how the brand speaks to the world, researching our market, executing daily campaign engines, and managing the foundational HubSpot setups that ensure our leads are captured and tracked accurately.
Core Pillars & Responsibilities
1. Marketing & Brand Strategy
- Market & Competitive Research: Conduct target audience profiling, competitive analysis, and industry research to uncover insights that inform our go-to-market strategies.
- Brand Positioning: Develop and refine brand messaging frameworks, value propositions, and core narratives that differentiate Garner and our clients in the B2B services space.
- Strategy Translation: Take high-level business objectives and turn them into concrete, multi-channel marketing blueprints and campaign plans.
2. RevOps Strategy & HubSpot Management
- HubSpot/CRM Ownership: Serve as the primary manager of HubSpot or similar CRMs, ensuring it remains organized, cleanly documented, and functioning as our central marketing system of record.
- Funnel Alignment: Map out and manage basic lead lifecycle stages, scoring mechanisms, and simple contact routing to ensure marketing data flows cleanly to sales.
- Campaign Instrumentation: Set up essential tracking architecture—including UTM parameters, lead capture forms, and tracking scripts—so we can accurately measure where our leads come from.
3. Email Setup & Management
- Campaign Execution: Own the end-to-end email marketing engine, from drafting copy and building templates to hitting "send" on newsletters and product updates.
- Nurture Sequences: Design, build, and maintain automated email drip campaigns and lead nurturing workflows within HubSpot to keep prospects engaged.
- List Segmentation & Health: Manage database segmentation, keep email lists clean, and monitor key metrics (open rates, CTRs, deliverability) to optimize performance.
4. Social Media & Creative Strategy
- Social Ecosystem Management: Develop and maintain a high-impact organic content calendar, with a heavy emphasis on building a premium, authoritative presence on LinkedIn.
- Creative Direction: Establish the visual and stylistic direction for all marketing assets, ensuring a cohesive and sophisticated look across decks, landing pages, and social graphics.
- Asset Production: Hands-on creation of marketing collateral using tools like Canva, while managing and collaborating with external designers or freelancers for specialized creative work.
Qualifications & Traits
- Experience: 5 to 6 years of blended experience across B2B Brand Strategy, Marketing Operations, or Digital Campaign Management.
- The HubSpot Sweet Spot: Comfortable navigating the operational side of HubSpot or other CRM solutions (workflows, forms, lists, basic reporting) without needing to be a deep technical API developer or coder.
- Exceptional Copywriting: A strong writer who can effortlessly switch between high-level brand storytelling, punchy LinkedIn thought leadership, and high-converting email copy.
- Analytical Curiosity: Ability to dig into basic marketing data, look at spreadsheet reports, and use research insights to make informed adjustments to creative strategy.
- Meticulous Execution: Highly organized project manager who triple-checks links, values database hygiene, and takes pride in flawless execution
Click on Apply to know more.