Website:
birdeyeindia.com
Job details:
Type: Internship — open-ended with opportunity to convert to full-time
Stipend: ₹10,000 month
Location: Bird Eye HQ, Khar West, Mumbai
Work Mode: In-person, Full-time
"This isn't a shadow-and-take-notes internship. You'll be in it from day one."
ABOUT BIRD EYE
Bird Eye is a homegrown Indian activewear brand built for women who move. We design performance-first, aesthetic-forward apparel including leggings, sports bras, and matching sets. We're a lean team based out of Khar West, Mumbai, growing fast and building for the long term. This internship puts you at the centre of how the brand shows up to the world.
THE ROLE
As a Marketing Intern at Bird Eye, you'll work directly with the marketing team across content, community, shoots and performance. This is a hands-on execution role, you'll be doing real work from week one, not waiting for a project to be assigned to you. If you stay and grow, this role converts to a full-time position.
WHAT YOU'LL DO
- Help plan and schedule content across Instagram and other active channels, working closely with the Senior Designer and Brand Manager
- Be present on shoot days as an on-ground assistant: props, coordination, backstage logistics, whatever the team needs to make the shoot run smoothly
- Look into comments and community interactions daily, acting as the brand's voice across platforms
- Support performance marketing execution: helping study ad creatives, pulling weekly numbers and flagging what's working and what isn't
- Assist with day-to-day content posting, caption writing and story scheduling to keep the brand active and consistent
- Jump into campaign and activation support during launches, sales and brand events, this team moves fast and everyone pitches in
- Take on ad hoc marketing tasks as they come up, no two weeks will look exactly the same
WHAT WE'RE LOOKING FOR
- Recently graduated, any stream, we care more about your instincts than your degree
- Genuinely interested in brands, content and how marketing actually works
- A strong communicator who can write a caption that is human
- Comfortable taking initiative and figuring things out without being told exactly what to do at every step
- Familiar with Instagram as a platform
- Based in Mumbai and available to work in-person at Khar West full-time
THIS ROLE IS NOT FOR YOU IF...
- You're looking for something to add to your CV but aren't genuinely excited about activewear or brand building
- You need a structured brief for every task
- You're not comfortable being on the ground at shoots or showing up for the messy, unglamorous parts of execution
YOU'LL THRIVE HERE IF...
- You already follow activewear and D2C brands closely and have opinions about how they communicate
- You get energy from being in a fast-moving environment where things are being built from scratch
- You want to leave this internship knowing how a real brand is built, not just how it looks from the outside
To apply, send a short note on why Bird Eye and what you'd bring to the team to pragya@birdeyeindia.com
Click on Apply to know more.