Website:
backgood.com
Job details:
Company Description BackGood is an ergonomic health brand focused on bringing scientifically validated, orthopedically designed posture correction products to people who need practical tools to sit and stand correctly. Built on the foundation of QI Spine Clinic, India’s largest spine care network with 22 clinics and over 250,000 patients treated, BackGood leverages 18 years of clinical data and expertise. Every product is shaped by real patient outcomes and refined by spine specialists, setting a high standard of medical backing in the ergonomic market. BackGood designs posture correction products and supplements from neck to toes specifically for Indian anatomy and lifestyles, addressing gaps left by generic, non-clinically backed offerings. The company aims to make evidence-based posture solutions accessible, reliable, and relevant to everyday life in India.
Role Description The Marketing Intern role at BackGood is a full-time, on-site position based in the Mumbai Metropolitan Region. The intern will support marketing campaigns by assisting with market research, competitor analysis, and gathering customer insights for posture correction products. Day-to-day tasks include helping create marketing materials, coordinating with sales and customer service teams, and contributing to digital and offline marketing initiatives. The role involves tracking campaign performance, preparing basic reports, and helping with event or clinic-based promotions when required. The intern will collaborate with cross-functional teams, learn from experienced marketers and clinicians, and contribute to strengthening BackGood’s brand presence across India.
Qualifications
- Candidates should possess strong Communication skills, including clear spoken and written communication and the ability to present ideas effectively.
- Candidates should possess Market Research skills to analyze customer needs, competitors, and trends in the healthcare and ergonomic products space.
- Candidates should possess Sales-related skills such as basic sales support, lead follow-up, and coordination with sales teams.
- Candidates should possess Marketing Strategy skills to assist in planning campaigns, positioning products, and supporting brand-building activities.
- Candidates should possess Customer Service skills to engage respectfully with customers, address queries, and collect feedback for continuous improvement.
- Additional beneficial qualifications include familiarity with digital marketing tools, basic data analysis (Excel or similar), and an interest in healthcare, wellness, or ergonomics.
- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field is preferred.
- Ability to work on-site in the Mumbai Metropolitan Region, collaborate in a team environment, and demonstrate a proactive, learning-oriented mindset.
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