Website:
aksharum.com
Job details:
About the Role
Aksharum is looking for 3 motivated, confident, and enthusiastic Marketing Interns to join our team and help promote our School ERP platform to schools, educational institutions, and other stakeholders in the education sector.
As a Marketing Intern, you will get hands-on experience in B2B marketing, lead generation, digital marketing, school outreach, customer communication, product promotion, and sales support.
You will work closely with the business and product teams to understand the Aksharum School ERP platform and communicate its benefits to schools and educational institutions.
This is an excellent opportunity for students, fresh graduates, and aspiring marketing professionals who want to build a career in Digital Marketing, B2B Marketing, EdTech Marketing, Business Development, or Sales & Marketing.
Key ResponsibilitiesSchool & B2B Outreach
- Research schools, educational institutions, and potential customers.
- Identify schools that may benefit from a School ERP solution.
- Build and maintain a database of potential schools and decision-makers.
- Reach out to schools through appropriate communication channels.
- Introduce Aksharum School ERP and explain its key features and benefits.
- Assist in scheduling product demonstrations and meetings.
- Follow up with potential customers and maintain communication.
- Understand the requirements and challenges faced by schools.
- Share customer feedback with the product and business teams.
Lead Generation
- Generate qualified leads through online and offline marketing activities.
- Research potential customers using websites, directories, social media, and other relevant sources.
- Maintain lead information and follow-up status.
- Assist in developing lead-generation strategies.
- Track leads from initial contact through follow-up and conversion.
- Identify new opportunities for reaching schools and educational institutions.
Digital Marketing
- Assist with social media marketing activities.
- Create and publish content related to School ERP and education technology.
- Assist in preparing posts, graphics, videos, and promotional materials.
- Research trending topics in the education and EdTech sector.
- Assist with website and SEO-related marketing activities.
- Support email marketing and promotional campaigns.
- Monitor engagement and performance of digital marketing campaigns.
- Suggest new ideas to improve Aksharum's online presence.
Content & Product Promotion
- Understand Aksharum School ERP modules and features.
- Create simple and engaging content explaining product features.
- Prepare marketing materials, presentations, brochures, and product information.
- Assist in creating case studies, feature highlights, and promotional content.
- Communicate the benefits of School ERP solutions in a simple and understandable manner.
- Help create content targeted at school administrators, principals, teachers, and management.
Market Research
- Research competitors in the School ERP and EdTech market.
- Compare competitor products, features, pricing, and positioning.
- Identify market trends and opportunities.
- Research the requirements and challenges of schools.
- Provide insights and suggestions to improve marketing strategies.
- Keep track of new developments in the education technology sector.
Reporting & Coordination
- Maintain daily and weekly marketing activity reports.
- Track leads, follow-ups, meetings, and conversions.
- Maintain accurate customer and prospect information.
- Coordinate with the business, product, and technical teams when required.
- Participate in marketing meetings and strategy discussions.
- Provide regular updates on assigned activities and targets.
Required Skills
- Good communication skills.
- Good verbal and written English.
- Confidence in communicating with new people.
- Basic understanding of marketing concepts.
- Good research and analytical skills.
- Ability to understand customer requirements.
- Good interpersonal and relationship-building skills.
- Ability to present information clearly.
- Good organizational and time-management skills.
- Willingness to learn and take responsibility.
- Basic knowledge of social media platforms.
Good to Have
Knowledge or experience with any of the following will be an advantage:
- Digital Marketing
- Social Media Marketing
- SEO
- Email Marketing
- Content Marketing
- Lead Generation
- B2B Marketing
- Sales & Business Development
- Canva
- Google Analytics
- Google Ads
- Meta Ads
- LinkedIn Marketing
- CRM tools
- Microsoft Excel / Google Sheets
- Presentation tools
Prior experience is not mandatory. Candidates with the right attitude and willingness to learn are encouraged to apply.
Eligibility
- BBA / MBA / B.Com / B.A. / BCA / B.Tech or any other relevant degree.
- Students and recent graduates can apply.
- Freshers and candidates with 0–1 year of experience can apply.
- Candidates interested in Marketing, Digital Marketing, EdTech, Business Development, or Sales are encouraged to apply.
- Candidates should be comfortable communicating with schools and potential customers.
- Candidates should be willing to work in a target-oriented and performance-driven environment.
Compensation & Career Growth
Months 1–3 — Unpaid Internship
The first 3 months will be an unpaid internship period focused on learning, training, market research, product understanding, and gaining practical marketing experience.
During this period, interns will learn about:
- School ERP products
- B2B marketing
- Lead generation
- Customer communication
- Digital marketing
- School outreach
- Product presentations
- Market research
- Sales and marketing processes
Months 4–6 — Performance-Based Stipend
After completing the initial 3-month period, interns may become eligible for a performance-based stipend of approximately ₹5,000–₹10,000 per month.
The stipend will be determined based on factors including:
- Marketing performance
- Quality and number of qualified leads generated
- Communication and outreach effectiveness
- Learning progress
- Quality of work
- Customer engagement
- Contribution to marketing activities
- Discipline and professionalism
- Consistency and productivity
- Overall performance
After 6 Months — Full-Time Opportunity
After successfully completing 6 months, high-performing interns may be considered for a full-time employment opportunity with Aksharum.
The expected salary range for the full-time position will be approximately:
₹2.5 LPA – ₹3.0 LPAThe final compensation and employment offer will depend on the candidate's:
- Performance
- Marketing skills
- Communication abilities
- Lead-generation capabilities
- Customer-handling skills
- Overall contribution
- Available business requirements
Important: Progression from the unpaid internship period to the stipend period and subsequently to full-time employment is
performance-based and is not guaranteed solely on completion of the specified period.Service Commitment
Candidates who are selected for a full-time position after the internship will be required to sign an 18-month service agreement with Aksharum.
The service agreement will outline the applicable terms, conditions, and obligations associated with the full-time employment.
The detailed agreement will be shared with the candidate for review before acceptance of the full-time employment offer.
The service commitment applies to the full-time employment stage and not to the initial internship period.
What You Will Gain
During the internship, you will get practical exposure to:
- B2B Marketing
- EdTech Marketing
- School Outreach
- Lead Generation
- Digital Marketing
- Social Media Marketing
- Content Marketing
- SEO
- Email Marketing
- Customer Communication
- Product Marketing
- Market Research
- Competitor Analysis
- Sales & Business Development
- CRM and Lead Management
- Product Demonstrations
- Customer Relationship Management
You will also get the opportunity to understand how a School ERP product is marketed and sold to schools and educational institutions.
Ideal Candidate
We are looking for someone who is:
- Confident and comfortable communicating with people.
- Curious and eager to learn.
- Interested in Marketing and Business Development.
- Comfortable researching and identifying potential customers.
- Good at building professional relationships.
- Creative and capable of generating new marketing ideas.
- Comfortable using social media and digital platforms.
- Self-motivated and willing to take ownership.
- Target-oriented and consistent.
- Able to work independently as well as with a team.
- Interested in building a long-term career in Marketing, EdTech, or Business Development.
You do not need to be an expert in marketing before joining. We value your communication skills, confidence, willingness to learn, creativity, and ability to take initiative.
Internship Details
DetailsInformationPositionMarketing InternDepartmentMarketing / Business DevelopmentOpenings3IndustryEdTech / School Management SoftwareProductAksharum School ERPWork ModeRemoteLocationIndiaExperienceFresher / 0–1 YearInternship Duration6 MonthsMonths 1–3UnpaidMonths 4–6₹5,000–₹10,000/month performance-based stipendAfter 6 MonthsFull-time opportunityExpected Full-Time Salary₹2.5–₹3.0 LPAFull-Time Service Commitment18 months
Selection Process
Application Screening
↓
Marketing / Communication Assessment
↓
Interview
↓
Final Discussion
↓
Internship Selection
Important Note
The internship is designed as a learning, evaluation, and practical experience program.
Continuation, stipend eligibility, and conversion to full-time employment will depend on the individual's performance, skills, learning progress, contribution, and organizational requirements.
Candidates who demonstrate strong performance and the ability to contribute to the growth of Aksharum may have the opportunity to transition into a full-time role.
Join Aksharum
- If you are passionate about Marketing, Education Technology, and Business Growth and want to gain hands-on experience working with a real-world School ERP product, we encourage you to apply and start your journey with Aksharum.
Click on Apply to know more.
