Vilas Transcore Limited
Website:
vilastranscore.com
Job details:
Job Description – Marketing Head
Department: Marketing & Sales
Industry: CRGO / Transformer Components / Transformer Radiators / Copper & Engineering Products
Reporting To: CMD / Director
Location: Vadodara or as per company requirement
Position Summary
The Marketing Head will be responsible for developing and executing the overall marketing and business development strategy for the company. The role requires strong experience in the
CRGO, transformer, transformer radiator, copper, electrical, or engineering manufacturing industry.
The candidate will be responsible for generating new business opportunities, developing key customer relationships, increasing market share, achieving sales targets, managing the marketing team, and identifying new markets and products.
Required Qualifications
- Bachelor's Degree in Engineering / Mechanical / Electrical / Metallurgy / Business Administration or equivalent.
- MBA in Marketing will be an added advantage.
Required Experience - 15+ years of overall experience, preferably with 8+ years in a senior marketing leadership role.
- Strong experience in one or more of the following industries:
- CRGO / Electrical Steel
- Transformer Manufacturing
- Transformer Radiators
- Transformer Components
- Copper Products
- Electrical Equipment
- Engineering Manufacturing
- Proven experience in B2B industrial sales and business development.
- Experience in handling major customers, OEMs, and industrial accounts.
Key Responsibilities
- Business Development & Sales Growth
- Develop and implement effective marketing and business development strategies.
- Achieve annual, quarterly, and monthly sales and business targets.
- Identify new customers, markets, projects, and business opportunities.
- Develop business with transformer manufacturers, OEMs, EPC companies, utilities, electrical contractors, and other industrial customers.
- Increase market penetration for CRGO products, transformer radiators, copper products, and other engineering components.
- Develop strategies for customer acquisition and retention.
- Customer Relationship Management
- Build and maintain strong relationships with existing and potential customers.
- Regularly visit key customers and understand their technical and commercial requirements.
- Handle important customer negotiations and finalize major business opportunities.
- Resolve commercial and customer-related issues in coordination with internal departments.
- Ensure high levels of customer satisfaction and repeat business.
- Market Intelligence & Strategy
- Monitor market trends, competitor activities, pricing, and customer demand.
- Conduct market analysis for CRGO, copper, transformer radiators, and engineering products.
- Identify opportunities for new products and market expansion.
- Provide regular market intelligence and strategic recommendations to the management.
- Develop region-wise, customer-wise, and product-wise growth plans.
- Pricing & Commercial Negotiations
- Develop competitive pricing strategies in coordination with management and costing teams.
- Lead commercial negotiations with key customers.
- Ensure profitable order booking and healthy contribution margins.
- Monitor raw material price fluctuations, especially CRGO and copper, and assess their impact on product pricing.
- Support preparation and finalization of quotations, tenders, and commercial offers.
- Team Leadership
- Lead, guide, and develop the marketing and sales team.
- Set individual and departmental targets and monitor performance.
- Conduct regular review meetings and ensure timely follow-up of leads and enquiries.
- Train team members on product knowledge, customer handling, negotiation, and market development.
- Build a high-performance and result-oriented marketing culture.
- Coordination with Internal Departments
- Coordinate with Production, PPC, Purchase, Design, Quality, Dispatch, Finance, and other departments.
- Ensure timely communication of customer requirements and delivery commitments.
- Monitor order execution from enquiry to dispatch.
- Participate in production and delivery planning for major customers.
- Ensure quick resolution of customer complaints and service issues.
- Tender & Key Account Management
- Identify relevant tenders and business opportunities.
- Review and support preparation of technical and commercial bids.
- Develop and manage key accounts and strategic customers.
- Maintain a strong pipeline of upcoming projects and business opportunities.
- Track enquiry conversion and order booking performance.
- MIS & Reporting
- Prepare and present monthly marketing and sales reports to the CMD/Management.
- Monitor enquiry status, order booking, sales achievement, pending orders, customer visits, and collections.
- Prepare sales forecasts and annual marketing budgets.
- Maintain accurate customer and market data.
- Use CRM, ERP, SAP, or other systems for effective marketing management.
Skills: business opportunities,manufacturing,sales,business development,business lead;,team management,copper,transformer,components,management
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