Pinnacle Infotech
Website:
pinnacleinfotech.com
Job details:
Job Description
Position: Marketing Head
Location: Durgapur / Jaipur, India
Employment Type: Full-Time
Workplace Type: Onsite
Experience: 12–15 Years
Qualification: Bachelor's/Master's Degree in Marketing, Business Administration, Communications, or a related discipline (MBA preferred)
About Pinnacle FutureBuild
Pinnacle FutureBuild Private Limited is driving the digital transformation of the Architecture, Engineering, Construction (AEC), and Infrastructure industries through advanced technologies, digital engineering, and AI-enabled solutions. As we continue expanding across India, the Middle East, Japan, the UK, and the United States, we are building a modern, data-driven marketing organization that accelerates business growth and global brand presence.
Job Summary
We are looking for an experienced Marketing Head to lead the company's global marketing function and build a high-performing demand generation engine. This role will be responsible for developing marketing strategies that generate qualified business opportunities, strengthen brand positioning, and support international expansion.
The ideal candidate should have extensive experience in B2B marketing, demand generation, marketing automation, Salesforce Marketing Cloud, digital marketing, and AI-powered marketing technologies. The role requires close collaboration with Business Development, Sales, Account Management, and Corporate Communications to drive measurable business outcomes.
Key Responsibilities
Strategic Marketing Leadership
- Develop and execute integrated marketing strategies aligned with business growth objectives.
- Build and scale a high-performing marketing organization across multiple global regions.
- Define annual marketing plans, budgets, KPIs, and performance metrics.
- Drive marketing innovation through AI-enabled technologies and automation.
Demand Generation & Pipeline Growth
- Design and execute multi-channel demand generation campaigns across SEO, content marketing, LinkedIn, email marketing, paid media, and webinars.
- Generate high-quality Marketing Qualified Leads (MQLs) to support Business Development.
- Develop lead scoring models and nurture programs using Salesforce Marketing Cloud.
- Monitor campaign performance and continuously optimize conversion rates and ROI.
Salesforce Marketing Cloud
- Lead the implementation, optimization, and governance of Salesforce Marketing Cloud.
- Build customer journeys, audience segmentation, automation workflows, dashboards, and reporting.
- Integrate Marketing Cloud with Salesforce Sales Cloud and other enterprise platforms.
- Utilize Salesforce Einstein and AI capabilities to improve personalization and predictive marketing.
Content & Thought Leadership
- Partner with the Communication team to develop impactful marketing content including:
- Whitepapers
- Case Studies
- Website Content
- Executive Presentations
- LinkedIn Campaigns
- Industry Insights
- Establish a global content calendar aligned with regional business priorities.
- Leverage AI-powered content tools to improve productivity while maintaining quality.
Event & Brand Marketing
- Lead marketing initiatives for international conferences, exhibitions, webinars, and corporate events.
- Manage event campaigns from planning through post-event lead nurturing.
- Measure event ROI through registrations, lead generation, and pipeline contribution.
- Strengthen Pinnacle FutureBuild's positioning as an industry thought leader.
Account-Based Marketing (ABM)
- Develop targeted ABM campaigns for strategic enterprise accounts.
- Create personalized marketing assets and campaign journeys for key industries and regions.
- Utilize intent data, predictive analytics, and AI-based audience targeting to maximize campaign effectiveness.
Team Leadership & Marketing Operations
- Build and mentor teams across Content, Digital Marketing, SEO, Design, and Marketing Operations.
- Establish scalable marketing processes and governance frameworks.
- Manage agency relationships, marketing technology platforms, and annual marketing budgets.
- Foster a culture of innovation, collaboration, and continuous improvement.
Required Skills & Competencies
- B2B Marketing Strategy
- Demand Generation
- Marketing Automation
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- AI-driven Marketing Technologies
- SEO & Digital Marketing
- Content Marketing
- Email Marketing
- Account-Based Marketing (ABM)
- Lead Generation & Lead Nurturing
- Marketing Analytics & Dashboard Reporting
- Campaign Performance Optimization
- Global Event Marketing
- Marketing Budget Management
- Team Leadership & Stakeholder Management
Preferred Experience
- Experience in AEC, BIM, Construction Technology, Engineering, Infrastructure, or related industries.
- Experience marketing across global markets including the US, Middle East, UK, or Japan.
- Hands-on exposure to AI marketing platforms such as ChatGPT, Salesforce Einstein, Jasper AI, HubSpot AI, or similar technologies.
- Experience with intent-data and sales intelligence platforms such as ZoomInfo, Apollo.io, or equivalent.
Educational Qualification
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.
- MBA or Postgraduate qualification in Marketing or Business Management is preferred.
Experience
- 12–15 years of progressive experience in B2B Marketing.
- Minimum 4–5 years in a senior marketing leadership role.
- Proven experience in demand generation, marketing automation, and pipeline growth.
- Demonstrated success in implementing Salesforce Marketing Cloud and managing enterprise marketing programs.
Why Join Pinnacle FutureBuild?
- Lead the marketing function of a rapidly growing global technology company.
- Drive AI-powered marketing transformation across international markets.
- Build a modern marketing organization from the ground up.
- Work with global leadership on high-impact strategic initiatives.
- Opportunity to influence business growth across India, the Middle East, Europe, Japan, and North America.
Location
Durgapur / Jaipur, India
Employment Type
Full-Time | Onsite
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