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Job details:
Job Post: Marketing Head
Company: VijyaFintech Pvt Ltd
Location: Andheri, Mumbai
Experience: 5-6+ years
Industry: FinTech / Financial Services
Annual CTC: 12-15L
About Vijya Fintech
We are a fast-growing fintech company focused on delivering innovative financial solutions to modern consumers. As we scale, we are looking for a strategic and execution-focused Marketing Head to lead our marketing efforts and work closely with our external marketing agency.
For over 25 years, we have been the trusted technology partner for Mutual Fund Distributors (MFDs), Registered Investment Advisors (RIAs), Stock Brokers, and Banks across the country. Our comprehensive suite of products includes MIDASX (India's first B2B2C Investment Marketplace) and MAGNIX (AI-powered Investment Insights) that simplify the complexities of the wealth management landscape.
With 70+ financial intermediaries, 52,000+ investors serviced, and over Rs 1.6 Lakh Crore in AUM managed, we are a well-funded and rapidly growing fintech company looking for exceptional talent to join our team.
Role Overview
The Marketing Head will be responsible for driving the overall marketing strategy while ensuring seamless coordination with our marketing agency for daily execution. This includes managing content calendars, overseeing campaign rollouts, and aligning on SEO and performance initiatives.
You will be responsible for developing and executing comprehensive marketing strategies that position Vijya Fintech as the leader in the wealth management technology space. You will work closely with the leadership team and have the autonomy to build and scale our marketing function.
Key Responsibilities
- Own and drive the overall marketing strategy aligned with business goals
- Act as the primary point of contact for the external marketing agency
- Coordinate day-to-day marketing activities, including:
- Social media posts
- Content planning and publishing
- Campaign execution
- Review and manage monthly and weekly content calendars
- Guide content marketing efforts (thought leadership, case studies, website messaging).
- Oversee website strategy and collaborate with the agency on SEO strategy, execution, and performance tracking
- Build brand awareness in the fintech space
- Ensure brand consistency across all channels and communications, including all digital platforms like website, social, and paid media
- Manage industry events, exhibitions, and partnerships
- Collaborate with marketing and digital teams to align brand strategy with demand generation
- Monitor campaign performance and optimise for growth and engagement
- Work closely with internal stakeholders (product, sales, leadership) to align messaging
- Manage budgets and ensure effective allocation of marketing spend
- Analyse data and prepare regular performance reports
- Drive B2B lead generation campaigns (email, events, partnerships)
- Work closely with the sales team to align marketing initiatives with revenue targets.
- Track campaign performance and optimise for ROI.
Requirements
- 5-6+ years of experience in marketing, preferably in FinTech, BFSI, or startups
- Strong understanding of digital marketing, content strategy, and SEO
- Experience managing social media and content calendars
- An analytical mindset with the ability to interpret marketing metrics
- Excellent communication and stakeholder management skills
- Ability to balance strategic thinking with hands-on execution
Nice To Have
- Experience in high-growth startups
- Experience working with marketing agencies and managing external partners
- Familiarity with performance marketing channels (Google Ads, Meta, etc.)
- Understanding of financial products and services
Why Join Vijya Fintech?
- High-Impact Role: You will have the autonomy to shape and scale our marketing function, with direct visibility to the leadership team.
- Massive Market Opportunity: The wealth management industry in India is undergoing rapid digital transformation, and you will be at the forefront of this change.
- Well-Funded & Growing: Backed by Rs 15 Crore in total funding, we are in an exciting growth phase with ambitious plans ahead.
- Experienced Leadership: Work alongside a team with deep industry expertise and over 25 years of experience in the financial services sector.
Ready to make an impact? If you are a passionate marketer who wants to build something meaningful in the fintech space, we would love to hear from you.
Apply now or reach out to us at info@vijyafintech.com
Click on Apply to know more.