Cadila Pharmaceuticals Limited
Website:
cadilapharma.com
Job details:
Job Title: Marketing Head – Generics
Job Summary:
We are looking for an experienced and dynamic Marketing Head to lead our Generics portfolio. The ideal candidate must have mandatory experience in either the Generics pharmaceutical segment or FMCG / CPG industry. The role requires strong expertise in brand strategy, portfolio management, and driving sustainable growth within the Generics segment.
Principal Tasks & Responsibilities:
1. Marketing Mix Development & Deployment
- Analyze the Indian Pharmaceutical Market (IPM) across therapies, customer segments, and evolving market dynamics with a medium to long-term perspective
- Identify and recommend strategic opportunities across therapy areas and specialty segments aligned with organizational vision
- Develop, implement, and optimize a robust marketing mix for the Generics portfolio
- Drive high-quality business opportunities through strong marketing strategies and execution excellence
2. Strategy Design & Execution
- Assess market conditions to forecast sales, demand, and market share growth
- Develop short-term, mid-term, and long-term marketing plans with continuous market feedback
- Design and execute marketing strategies across therapy segments to strengthen brand performance and portfolio growth
- Drive lifecycle management including brand building, line extensions, and portfolio optimization
- Monitor and evaluate investments through ROI-driven decision-making
- Implement innovative strategies to expand market presence and prescription base
- Strengthen growth of key and secondary brands while optimizing low-performing products
- Develop and execute effective pricing strategies to enhance profitability and contribution margins
- Manage the portfolio across lifecycle stages using structured frameworks (e.g., BCG matrix)
- Lead integrated marketing communication initiatives tailored to different customer segments
- Ensure effective customer segmentation and clear product differentiation
- Drive execution excellence through close collaboration with Field Force, including joint field work (18–20 days per quarter)
- Train and enable Field Force for effective campaign execution and messaging
- Continuously monitor execution effectiveness and optimize at key milestones
3. Customer & Market Development
- Develop and implement strong KOL (Key Opinion Leader) engagement strategies and build a robust stakeholder network
- Participate in key industry forums to influence decision-makers and strengthen brand positioning
- Track competitor activities and deploy proactive strategies to mitigate risks and capture opportunities
4. Team Leadership
- Lead, mentor, and guide a team of Therapy Heads (GPMs) and Product Managers
- Ensure alignment of team efforts with business objectives including market share, growth, and profitability
- Build a high-performance, agile, and accountable marketing team
5. Budget & Operational Excellence
- Manage budgets effectively to ensure optimal utilization of resources and maximize ROI
- Drive cost efficiency while maintaining high-impact marketing initiatives
- Ensure strong coordination with supply chain to maintain optimal inventory levels and uninterrupted product availability
Key Requirements:
- Mandatory experience in Generics Pharmaceutical or FMCG / CPG Marketing
- Strong leadership and team management experience
- Strategic thinking with strong execution capabilities
- Excellent communication and stakeholder management skills
Experience: [10+ Years]
Qualification: B.Pharm / MBA (Marketing)
How to Apply:
Interested candidates can share their CV at deepa.gulabvani@cadilapharma.com
Click on Apply to know more.