Website:
vimainsurance.com
Job details:
B2B Marketing ExecutiveLocation: Chennai
Work Mode: Full-time | Work From Office
Experience: 1–3 Years
Industry: FinTech / InsuranceTech
About the RoleWe are looking for a highly execution-oriented Marketing Executive who can operate as a marketing generalist across brand, digital, content, campaigns, partnerships, and growth initiatives. This role is ideal for someone who thrives in fast-paced environments, takes ownership without constant supervision, and focuses on delivering measurable business outcomes.
You will work closely with leadership, sales, and business teams to drive brand visibility, lead generation, engagement, and overall marketing effectiveness.
Key ResponsibilitiesMarketing Execution & Campaigns- Execute integrated marketing campaigns across digital, offline, social, email, and partnerships.
- Coordinate end-to-end execution of campaigns, events, webinars, and brand initiatives.
- Work closely with internal stakeholders and external vendors/agencies to ensure timely delivery.
Content & Brand- Create and manage marketing content, including LinkedIn posts, blogs, emailers, presentations, brochures, and website content.
- Ensure consistent brand communication across all channels.
- Support thought leadership and employer branding initiatives.
Digital & Growth Marketing- Assist in managing paid campaigns, SEO, social media, performance marketing, and lead generation initiatives.
- Track campaign performance and optimize based on data and outcomes.
- Support CRM and marketing automation efforts where required.
Cross-functional Coordination- Collaborate with sales, operations, and leadership teams to align marketing with business goals.
- Maintain strong execution discipline with clear timelines and accountability.
Reporting & Analytics- Monitor KPIs such as leads, engagement, campaign ROI, conversions, and traffic metrics.
- Prepare regular performance reports and actionable insights.
What We’re Looking For- 1–3 years of experience in marketing, preferably in FinTech, SaaS, Insurance, BFSI, or startup environments.
- Strong understanding of digital marketing, content, and campaign execution.
- Ability to manage multiple projects independently with minimal hand-holding.
- Outcome-driven mindset with strong ownership and accountability.
- Excellent communication, coordination, and organizational skills.
- Comfortable working in a fast-moving, high-expectation environment.
- Strong bias for execution over excessive planning.
- Working knowledge of AI-powered marketing tools and platforms for content, research, productivity, automation, and campaign optimization.
Preferred Skills- Experience with LinkedIn marketing, email marketing, and paid ads.
- Familiarity with tools like HubSpot, Zoho, Google Analytics, Meta Ads, Canva, ChatGPT, Claude, Notion AI, or similar platforms.
- Understanding of B2B marketing and lead generation is a plus.
- Basic design and copywriting sensibilities preferred.
- Ability to leverage AI tools to improve speed, efficiency, and marketing output quality.
Success MetricsYou will be evaluated based on:
- Campaign execution quality and speed
- Lead generation and engagement outcomes
- Contribution to brand visibility and business growth
- Ownership, reliability, and problem-solving ability
- Ability to independently drive initiatives to completion
Why Join Us- Opportunity to work in a growing InsuranceTech company at the intersection of finance and technology.
- Access to innovative AI tools and modern marketing technologies.
- High ownership role with direct exposure to leadership.
- Fast learning environment with cross-functional exposure.
- Opportunity to build and scale marketing initiatives from the ground up.
Click on Apply to know more.