Induct HR Solutions
Website:
inducthr.com
Job details:
We're looking for a Marketing Generalist to drive brand awareness, content, demand generation, and product marketing across multiple channels. You'll work across content, social media, website, email, events, and partner marketing while leveraging AI tools to improve marketing effectiveness. The ideal candidate is a versatile marketer who combines creativity with strong execution and data-driven decision-making.
📍 Location: Technopark, Trivandrum, Kerala
💼 Experience: 2–5 Years
🏢 Work Mode: Full-time | On-site
Key Responsibilities
- Plan and execute integrated marketing campaigns across digital channels.
- Create and optimize content for blogs, social media, email, landing pages, and the website.
- Own SEO strategy, including keyword research, technical SEO, and content optimization.
- Optimize content for AI search and answer engines through Generative Engine Optimization (GEO) and AI SEO best practices.
- Monitor website traffic, search performance, and campaign metrics, and continuously optimize results.
- Support product launches, webinars, events, and partner marketing initiatives.
- Collaborate with product, sales, and design teams to create compelling marketing assets.
- Ensure consistent brand messaging across all customer touchpoints.
Requirements
- 2–5 years of experience in B2B marketing, preferably in SaaS, AI, or enterprise technology.
- Strong content writing and storytelling skills.
- Hands-on experience with SEO, AI SEO, and Generative Engine Optimization (GEO).
- Familiarity with AI-powered marketing tools and analytics platforms.
- Experience managing social media, email marketing, and website content.
- Strong analytical, organizational, and project management skills.
- A self-starter who thrives in a fast-paced, high-growth environment.
Click on Apply to know more.