LEAD School
Website:
leadschool.in
Job details:
Role: Marketing Executive
Location: Mumbai
ABOUT THE ROLE: We are seeking a proactive and creative Marketing Executive to support our brand-building, digital marketing, content creation, and event management initiatives. The ideal candidate should have hands-on knowledge of website management, SEO, social media coordination, and marketing campaigns, along with the ability to assist in organizing events and managing promotional shoots. This role requires collaboration with internal teams, external agencies, schools, and event partners to strengthen our market presence in the education sector.
ROLES & RESPONSIBILITIES
1. Digital Marketing & SEO
- Manage and update website content, ensuring accuracy, relevance, and user-friendly navigation.
- Monitor website performance and coordinate with developers for enhancements and issue resolution.
- Implement and support SEO strategies to improve website visibility, search rankings, and organic traffic.
- Conduct keyword research and optimize website pages, blogs, and landing pages.
- Track website analytics and prepare periodic performance reports.
2. Social Media Management
- Plan, create, and schedule content across social media platforms.
- Draft engaging captions and coordinate with graphic designers for creative assets.
- Maintain the content calendar and ensure timely posting of content.
3. Content & Campaign Coordination
- Assist in the execution of marketing campaigns targeted at schools, educators, and academic decision-makers.
- Coordinate with internal stakeholders for content creation, case studies, testimonials, and promotional materials.
- Support email marketing and lead nurturing activities.
4. Shoot Planning & Content Production
- Coordinate and manage photo and video shoots for marketing campaigns, school events, customer success stories, and brand-building initiatives.
- Liaise with photographers, videographers, and creative agencies to ensure quality output.
- Assist in content planning, scripting, and shoot logistics.
5. Event Management
- Support planning and execution of exhibitions, conferences, school outreach programs, seminars, webinars, and marketing events.
- Coordinate logistics, vendor management, branding materials, and event communications.
- Represent the organization at events and interact professionally with school stakeholders.
- Travel as required to support marketing activities and events.
EXPERIENCE
Educational Background:
- Bachelor's Degree in Marketing, Business Administration, Communications, Mass Media, or a related field.
- Certifications in Digital Marketing or SEO will be an added advantage
Professional Experience:
- 1–3 years of experience in marketing, digital marketing, or brand management.
- Strong knowledge of SEO and website management is essential.
- Understanding of social media content creation, scheduling, and platform management.
- Experience coordinating marketing shoots and content production activities.
- Basic understanding of event management and vendor coordination.
- Good written and verbal communication skills.
- Proficiency in Microsoft Office, Google Workspace, and digital marketing tools.
- Strong organizational and multitasking abilities.
- Willingness to travel for events and marketing activities.
COMPETENCIES REQUIRED
Functional
- Planning and execution
- Collaboration and stakeholder management
- Result orientation
Leadership & Behavioral Skills
- Creativity and attention to detail
- Time management
- Problem-solving mindset
JOIN US IN TRANSFORMING EDUCATION IN INDIA
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