Home Kouzina
Website:
homekouzina.com
Job details:
Location: Gurgaon/ IMT Manesar
Key Responsibilities
1. Marketing Campaign Execution
- Assist in planning and executing online and offline marketing campaigns.
- Coordinate with design teams for ad creatives, promotional banners, and campaign assets.
- Support brand promotions, product launches, and seasonal campaigns.
2. Digital & Performance Marketing
- Plan, execute, and optimize paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
- Manage campaign budgets and improve ROAS, CPA, and conversion rates.
- Run A/B tests on creatives, audiences, and ad copies to improve campaign performance.
3. Content & Creative Coordination
- Work with the creative team to develop marketing creatives and copies.
- Identify winning creatives and help scale them across campaigns.
4. Analytics & Reporting
- Monitor campaign performance using Meta Ads Manager, Google Analytics, and other tools.
- Prepare weekly reports on campaign performance, key insights, and optimization strategies.
5. Customer Acquisition & Growth
- Work on strategies to increase orders, improve customer acquisition, and optimize marketing funnels.
- Identify opportunities for retargeting and remarketing campaigns.
Requirements
- 1–3 years of experience in digital marketing or performance marketing.
- Hands-on experience with Meta Ads (Facebook/Instagram) and Google Ads.
- Basic understanding of marketing funnels, ROAS, CPA, and CTR.
- Strong analytical and problem-solving skills.
About Us:
Home Kouzina is a passion-driven platform that celebrates home-cooked food and the hands that make it. We offer a growing range of Spices, snacks and pantry staples rooted in family recipes and regional flavours. We’re building a brand that brings authentic, heartwarming food to modern Indian kitchens.
Interested?
Send your resume and a quick note on why this excites you to tapasya@homekouzina.com — or tag a friend who should see this!
Click on Apply to know more.