Uptownie
Website:
uptownie.com
Job details:
Company Description
Uptownie is an online fashion label that specializes in women's apparel, accessories, and footwear tailored to the modern, young Indian woman. Known for its high-quality designs, Uptownie creates clothing that is both stylish and functional, ensuring a comfortable and flattering fit without sacrificing elegance. The brand collaborates with vendors across India to deliver unique signature pieces, including chic organization bags, comfortable footwear, and eye-catching jewelry. With a user-friendly website, diverse payment options, and reliable nationwide delivery, Uptownie provides a seamless shopping experience. The company is devoted to empowering women to feel confident and fashionable in every aspect of their lives.
Role Description
This is a full-time, on-site role for a Marketing Executive located in Kolkata. The Marketing Executive will oversee the planning and execution of marketing strategies, conduct market research to identify new opportunities, drive brand awareness campaigns, and support sales initiatives. Day-to-day tasks include collaborating with team members to develop effective campaigns, analyzing market trends, building meaningful customer relationships, and contributing to sales growth by identifying and leveraging market opportunities.
Qualifications
- Proficiency in Market Planning and Market Research to develop and evaluate marketing strategies
- Strong Communication skills, with the ability to engage and collaborate effectively with team members and external stakeholders
- Experience in Sales and Marketing to empower business growth and customer engagement
- Proactive and goal-oriented mindset with analytical and problem-solving skills
- Ability to work effectively in an on-site work environment
- Bachelor's degree in Marketing, Business, or a related field (preferred)
- Knowledge of the fashion industry and prior experience in a related role are a plus
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