Website:
topiapi.com
Job details:
Job Description
Position name: Marketing Executive – Topia Pharma Intelligence
Purpose:
Support the marketing and brand visibility initiatives for Topia Pharma Intelligence, an AI-powered ecosystem for the pharmaceutical and life sciences industries, focused on regulatory compliance, pharmacovigilance, quality management, project tracking, and digital pharma solutions.
Drive day-to-day marketing execution across social media, website content, campaigns, conferences, exhibitions, SEO, market research, and performance reporting to support awareness, engagement, and lead generation.
Key Responsibilities:
1. Social Media Content Creation & Management
- Create, schedule, and manage content for social media platforms, especially LinkedIn, to build brand awareness and engagement.
- Develop posts, captions, campaign creatives, and product/service updates aligned with Topia Pharma Intelligence’s brand messaging.
2. Conference, Exhibition & Promotional Materials
- Support the development of brochures, flyers, banners, presentations, booth materials, emailers, and other promotional assets.
- Coordinate marketing requirements for conferences, exhibitions, webinars, product demos, and industry events.
3. Website Content, Updates & SEO
- Create and update website content, including service pages, blogs, case studies, landing pages, and news updates.
- Apply basic SEO practices, including keyword research, meta titles, meta descriptions, content optimisation, internal linking suggestions, and performance tracking.
4. Market Research & Competitor Analysis
- Conduct market research on pharmaceutical technology, life sciences trends, AI-powered platforms, regulatory compliance, pharmacovigilance, and quality management solutions.
- Track competitor activity, messaging, campaigns, events, content, and positioning to support marketing planning.
5. Campaign Planning & Coordination
- Assist in planning and coordinating digital and offline marketing campaigns across social media, email marketing, paid campaigns, website updates, and event promotions.
- Work with internal teams and external agencies/designers to ensure campaigns are delivered on time and aligned with business objectives.
6. Activity Reports, Metrics & Progress Updates
- Prepare regular activity reports, campaign summaries, website and social media performance metrics, SEO updates, and progress reports.
- Monitor engagement, traffic, leads, conversions, and campaign performance to identify opportunities for improvement.
Experience Required: 1–4 years of marketing experience, preferably in pharmaceutical, life sciences, healthcare technology, B2B SaaS, or related industries. Exposure to social media marketing, content creation, website updates, SEO, campaign coordination, and reporting will be preferred.
Education Required: Bachelor’s degree in Marketing, Business Administration, Communications, Life Sciences, Pharmacy, or a related field. MBA in Marketing will be preferred.
Skills Required: Strong written communication, basic understanding of digital marketing and SEO, ability to coordinate multiple activities, attention to detail, familiarity with LinkedIn and website content management, research skills, and confidence in preparing reports and performance updates.
Click on Apply to know more.