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Role Overview
This is a field intensive execution role responsible for deploying centrally approved
campaigns, offers, and event collaterals across retail stores. The role requires regular store
visits, coordination with approved vendors, structured communication with internal teams,
and accurate billing execution and validation during offer periods.
This role focuses strictly on execution and reporting. It does not involve campaign ideation,
pricing strategy, or creative development.
Key Responsibilities
1. Store Campaign & Offer Deployment
- Visit assigned stores regularly to implement approved campaigns and offers.
- Ensure all marketing collaterals such as posters, standees, menu inserts and branding
- materials are installed correctly and visibly.
- Remove outdated creatives immediately after campaign completion.
- Maintain a store wise execution checklist.
- Capture photographic proof of deployment.
- Track and report execution gaps.
2. Offer Communication & Billing Accuracy
- Receive final approved offer structure before launch.
- Circulate detailed offer communication via email to store, operations, finance and billing teams.
- Confirm POS billing configuration aligns with approved discount logic.
- Conduct test billing transaction prior to launch.
- Conduct random billing checks during the offer period and escalate discrepancies immediately.
- Confirm offer deactivation in POS after completion.
- Collect sales data and prepare structured post offer performance report.
3. Vendor Coordination & Execution Control
- Share final approved printable artwork files with company approved vendors.
- Confirm specifications including size, material and quantity.
- Track production timelines and delivery schedules.
- Supervise installation at store and event locations.
- Verify quality before sign off.
- Cross check invoice quantities against actual execution.
- Commercial negotiations and payment terms are handled by management.
4. Vendor Benchmarking & Sample Testing
- Identify and evaluate potential new printers and installers.
- Collect rate cards and turnaround timelines.
- Conduct sample print testing within approved budget limits.
- Maintain vendor benchmarking sheet.
- Submit structured recommendations for empanelment.
- Final vendor approval remains with management.
5. Event Collateral Execution
- Coordinate production of approved collaterals for all brand events.
- Prepare detailed collateral checklist.
- Supervise stall branding and installation at venue.
- Ensure setup aligns with approved layout.
- Handle on site execution issues.
- Submit post event execution report.
6. Cross Functional Communication & Reporting
- Send structured communication emails for all campaigns, offers and events.
- Track acknowledgements and confirmations.
- Maintain issue escalation log.
- Submit weekly execution summary.
- Submit post campaign and post event reports.
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