PW (PhysicsWallah)
Website:
pw.live
Job details:
Company Description PhysicsWallah (PW) is a fast-growing education company founded in 2020 by Alakh Pandey and Prateek Maheshwari, headquartered in Noida, Uttar Pradesh. PW focuses on democratizing education across India through online, offline, and hybrid learning platforms. Evolving from a YouTube channel launched in 2014, PW now serves students in multiple vernacular languages and educational segments, including test preparation, skilling, higher education, and study abroad. The company is building a tech-enabled hybrid ecosystem via offline and hybrid centers nationwide, along with its Institute of Innovation (IOI) that offers residential job-ready programs. PW is backed by leading investors such as Hornbill Capital, Lightspeed Ventures, Westbridge, and GSV Ventures, supporting its mission-driven growth.
Role Description This is a full-time, on-site Marketing Executive role based in Berhampore. The Marketing Executive will plan and execute local and regional marketing campaigns to promote PW’s programs and centers, including offline, online, and hybrid offerings. Responsibilities include conducting market research, coordinating promotional activities, managing social media and digital presence for the center, and supporting event planning and student outreach initiatives. The role involves collaborating with academic, sales, and operations teams to align marketing strategies with enrollment targets and brand guidelines, tracking campaign performance, and preparing regular reports. The Marketing Executive will also contribute creative ideas to enhance brand visibility and community engagement in the local market.
Qualifications
- Strong marketing and branding skills, including campaign planning, market research, and basic knowledge of education-sector marketing.
- Proficiency in digital and social media marketing, content creation for online platforms, and familiarity with analytics or performance tracking tools.
- Excellent communication and interpersonal skills to engage students, parents, and local stakeholders, with the ability to present information clearly.
- Ability to coordinate events and on-ground activations, manage vendors or partners, and support local outreach initiatives.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in education or consumer marketing is an advantage.
- Strong organizational skills, attention to detail, and the ability to work in a fast-paced, target-driven environment.
- Comfort working on-site in Berhampore, with flexibility for occasional extended hours during peak academic or campaign periods.
- Basic proficiency in MS Office or Google Workspace; familiarity with CRM or lead management tools is beneficial.
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