Mechtex
Website:
mechtex.com
Job details:
We are looking for a Marketing Executive – Lead Generation to identify and generate qualified B2B leads through digital platforms, research, exhibitions, and customer outreach. The ideal candidate will build customer relationships, qualify prospects, and support business growth through proactive lead generation and CRM management.
Designation
Marketing Executive – Lead Generation
Department
Sales & Marketing
Job Summary
We are seeking an energetic and result-orientated marketing executive specialising in B2B Lead Generation. The candidate will be responsible for identifying potential customers, initiating contact through multiple channels, qualifying leads, maintaining CRM data, and supporting business development initiatives.
The ideal candidate should have excellent communication skills, confidence in speaking with customers, and experience using LinkedIn Sales Navigator, exhibitions, digital platforms, and cold outreach.
Key Responsibilities
Lead Generation:
- Generate qualified B2B leads through multiple channels.
- Research target industries and identify potential customers.
- Build and maintain customer databases.
- Generate leads from:
- LinkedIn
- Company websites
- Google research
- Exhibitions
Customer Outreach
- Cold calling prospective customers.
- Sending introductory emails.
- LinkedIn messaging.
- Follow-up calls.
- Schedule meetings for Sales Engineers.
- Coordinate product presentations.
Customer Engagement
- Understand customer requirements.
- Introduce Mechtex products.
- Record customer requirements.
- Identify buying opportunities.
- Qualify prospects
Exhibition Activities
Before Exhibition
- Visitor research
- Meeting scheduling
- Customer invitations
During Exhibition
- Lead collection
- Customer interaction
- Product explanation
- Lead qualification
After Exhibition
- Lead follow-up
- Meeting scheduling
- CRM updates
- Monthly reporting
CRM Management
- Maintain customer database.
- Update interaction history.
- Track lead status.
- Maintain follow-up schedules.
- Generate weekly reports.
Market Research
- Competitor analysis.
- Industry trend monitoring.
- New application research.
- Target account identification.
Coordination
- Coordinate with
- Sales Team
- Marketing Team
- Design Team
- Production Team
- Management
for customer requirements and follow-ups.
Required Qualifications
Minimum Qualification
- Bachelor's Degree (BBA/B.Com/BMS/B.E.)
Preferred
- MBA Marketing
- LinkedIn Sales Navigator experience
Experience
Preferred
- 1–3 years in B2B Marketing or Lead Generation
Technical Skills
- MS Excel
- MS PowerPoint
- Word
- CRM Software
- LinkedIn Sales Navigator
- Google Workspace
- Email Marketing Tools
Soft Skills
- Excellent communication
- Customer interaction
- Confidence in cold calling
- Relationship building
- Negotiation basics
- Time management
- Teamwork
- Presentation skills
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