Website:
mathofmarketing.org
Job details:
About the job
- Skill required: Marketing Operations - Campaign Management
- Designation: Marketing Executive
- Qualifications: B.B.M / Bachelor of Communication and Journalism / Bachelor's degree in Marketing or related field
- Years of Experience: 1 to 2 years
About Math of Marketing by Project Worldwide
Math of Marketing by Project Worldwide is a strategic, ongoing Intellectual Property (IP) rather than a one-off study, reflecting the industry's increasing demand for accountability, clarity, and consistency in how marketing success is defined and measured. Project Worldwide is a radically collaborative alliance of independent agencies across brand experience, communications, digital, and culture—designed to operate as one connected creative force.
Through “Math of Marketing : How Modern CMO’s Measure What Matters” we bring together forward-thinking marketing leaders and a brain trust of standout CMOs to explore how quantitative thinking enhances strategic decision-making. By combining creativity with data-driven strategy, we are building region-centric blueprints that help brands optimize media choices, improve creative impact, and maximize long-term investments.
What would you do?
Help balance increased marketing complexity and support the execution of impactful marketing initiatives. Drive marketing performance with deep operational and functional expertise, while accelerating time-to-market and operating efficiencies through data, modern tech stacks, and digital marketing services.
In this Marketing Executive profile, your responsibilities include supporting the management and optimization of marketing processes, execution of campaigns, data tracking, and coordination. The goal is to improve marketing efficiency and ensure our strategic initiatives including industry roundtables, workshops, and content distribution are implemented smoothly and deliver measurable results across the entire lifecycle of a marketing campaign.
What are we looking for?
- Experience: 1–2 years of proven experience supporting the execution of marketing or media campaigns, including administrative tasks such as reporting and coordination with internal delivery teams.
- Stakeholder Management: Eagerness and early experience in managing relationships with clients, partners, or internal stakeholders, showcasing strong interpersonal skills.
- Data & Analytics: Familiarity with data analysis and reporting processes, with a keen interest in gathering insights that inform campaign and media strategies.
- Tools & Tech: Exposure to CRM software (e.g., Salesforce) to manage interactions and track relevant data, along with proficiency in general marketing tools.
- Collaboration: A strong team player who thrives when working cross-functionally with sales, delivery, and creative teams to achieve common goals.
Key Relationships
- Internal: Category Specialist teams, Media Strategy and Planning teams, Digital, Finance, and Creative Hubs.
- External: CMO’s and their teams, Media and Creative partners.
Roles and Responsibilities
Collaboration
- Attend regular meetings with the marketing and specialist teams to discuss project targets and campaign strategies.
- Provide proactive support in executing tailored media and marketing solutions that align with strategic goals.
- Share insights and feedback from brand interactions to refine proposals and enhance campaign effectiveness.
Brand Relationship Development
- Research and familiarize yourself with the participating brands and their key stakeholders to build rapport and trust.
- Schedule check-ins and updates with brand contacts to discuss ongoing campaigns and gather feedback.
- Act as a reliable point of contact for brands, addressing inquiries and ensuring their requests are met promptly.
Data Support and Reporting
- Collect and analyze relevant marketing data to support performance evaluation and campaign optimization.
- Prepare clear reports that highlight key performance indicators (KPIs) and trends for marketing specialists and leadership.
- Collaborate with the team to identify data gaps and recommend improvements to reporting processes.
CRM and Financials
- Input and maintain accurate records of campaign details, interactions, and tracking metrics in Salesforce/CRM tools.
- Assist in tracking budget allocations and expenditures for various campaigns to ensure financial accuracy.
- Collaborate with the finance team to ensure all project financial data is kept up to date.
Campaign Execution Management
- Coordinate with the internal delivery teams to manage the logistics of campaign execution, ensuring all digital and physical collateral are in place.
- Monitor campaign progress and troubleshoot minor issues that arise during execution.
- Compile post-campaign reports that assess performance against objectives and provide baseline recommendations for future initiatives.
Click on Apply to know more.