InsuredMine
Website:
insuredmine.com
Job details:
Job Title: Marketing Executive
Location: Kolkata (Work From Office)
Experience: 6 Months – 2 Years
Shift Timings: 12 pm to 9 pm (Mon -Fri)
About the Role: We are looking for a creative and driven Marketing Executive to join our Marketing team. The ideal candidate will be responsible for creating compelling content that enhances brand awareness and drives audience engagement. If you have a passion for storytelling and content strategy, we'd love to hear from you.
Key Responsibilities :
• Create high-quality content for blogs, website pages, landing pages, email campaigns, newsletters, brochures, and other marketing materials.
• Develop engaging content for social media platforms, digital campaigns, and promotional activities.
• Write customer success stories, case studies, product updates, and thought leadership articles.
• Optimise content using SEO best practices to improve website traffic and search engine rankings.
• Collaborate with the Marketing, Product and Customer Success teams to develop impactful content.
• Conduct market and competitor research to identify content opportunities and industry trends.
• Proofread and edit content to ensure clarity, consistency, accuracy, and adherence to brand guidelines.
• Assist in planning and maintaining the content calendar to ensure timely execution of marketing campaigns.
• Monitor content performance using analytics and recommend improvements based on insights.
• Support branding initiatives through effective content marketing strategies.
Required Skills & Qualifications
• Bachelor's degree in Marketing, Mass Communication, English, Journalism, Communications, or a related field.
• Excellent written and verbal communication skills in English.
• Strong creative writing, editing, and proofreading skills.
• Experience creating blogs, website content, email campaigns, social media content, and marketing collateral.
• Basic understanding of SEO, keyword research, and content optimisation.
• Strong research, organisational, and time management skills.
• Ability to manage multiple projects and meet deadlines.
Preferred Skills:
• Experience working in a SaaS, B2B, IT, or technology company is preferred.
• Familiarity with WordPress or other Content Management Systems (CMS).
• Knowledge of Google Analytics, Google Search Console, and SEO tools such as Ahrefs or SEMrush.
• Experience using AI-powered content tools such as ChatGPT or Grammarly.
• Basic understanding of content writing and email marketing.
Click on Apply to know more.