Indismart Group
Website:
indismartgroup.com
Job details:
Company Description The Indismart Group is a diversified enterprise with core operations in education and hospitality, led by founder and mentor Dr. Suborno Bose. In education, the group specializes in graduate programs in Hospitality Management through IIHM and IAM colleges across six campuses in India, recognized nationally for their quality. Strategic partnerships with Edinburgh Napier University in Scotland and Thames Valley University in England support the delivery of internationally aligned curricula, while ISB Kolkata focuses on developing future business leaders. In hospitality, the group owns and operates hotels in Kolkata, New Delhi, and Goa, including centrally located city properties and the Woodbourne Hill resort, which offers a scenic environment for relaxation and corporate retreats.
Role Description The Marketing Executive is a full-time, on-site role based in the Kolkata metropolitan area. This position is responsible for executing marketing plans that support both the education and hospitality businesses, including campaign development, coordination with internal teams, and tracking performance metrics. Day-to-day tasks include conducting market research, analyzing customer and competitor data, preparing marketing materials, and assisting in the execution of digital and offline promotional activities. The role also involves supporting sales initiatives, coordinating events and outreach programs, maintaining brand consistency, and preparing regular reports for management on marketing and sales performance.
Job Title :- Marketing Executive
Location :- Kolkata
Reports To :- Head of Marketing
Experience :- 2–5 years of experience in Sales & Marketing within the hotel (Banquet sale ).
Preferred Industry :- Hotel
Job Summary :-
We are seeking a dynamic and result-oriented Marketing Executive with a background in the hotel or hospitality industry. The ideal candidate will be responsible for developing marketing strategies, generating business opportunities, strengthening brand visibility, and building strong relationships with corporate clients, travel partners, educational institutions, and other stakeholders.
Key Responsibilities :-
· Develop and implement marketing plans to promote the organization’s services and offerings.
· Generate new business through corporate tie-ups, partnerships, and networking.
· Build and maintain relationships with corporate clients, travel agencies, hospitality partners, and key stakeholders.
· Conduct market research to identify customer needs, industry trends, and competitor activities.
· Coordinate and execute marketing campaigns, promotional events & exhibitions.
· Manage digital marketing initiatives in coordination with the marketing team, including social media, email marketing, and website updates.
· Prepare presentations, proposals, and marketing collateral.
· Achieve monthly business development and revenue targets.
· Coordinate with internal departments to ensure smooth execution of marketing initiatives.
· Prepare periodic reports on marketing activities, lead generation, and campaign performance.
· Represent the organization at networking events, industry conferences, and promotional activities.
Required Qualifications :-
· Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
· MBA in Marketing will be an added advantage.
Required Skills :-
· Strong negotiation and relationship-building abilities.
· Knowledge of hotel Banquet sales and marketing practices.
· Proficiency in MS Office (Excel, Word, PowerPoint).
· Familiarity with CRM software and digital marketing tools is an advantage.
· Ability to work independently and achieve sales targets.
· Willingness to travel as required.
Qualifications
- Demonstrated skills in Market Planning and Marketing to design and implement effective campaigns.
- Experience in Market Research to gather, analyze, and interpret data for strategic decision-making.
- Strong Communication skills to collaborate with cross-functional teams and engage prospective students and guests.
- Sales and Marketing skills to support lead generation, conversion activities, and revenue growth.
- Bachelor’s degree in Marketing, Business, Hospitality Management, or a related field.
- Proficiency with common marketing tools and platforms (e.g., social media, CRM, analytics tools).
- Ability to work on-site in the Kolkata metropolitan area and manage multiple projects with attention to detail.
- Prior experience in education or hospitality sectors is an advantage.
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