Website:
digivancesol.com
Job details:
Role: Marketing Executive
Location: Hyderabad
Job purpose:
A Defense Sector Marketing Executive will develop and execute marketing strategies to promote defense products and services to government agencies, military forces, and other stakeholders. The role requires deep knowledge of military procurement processes, technical specifications, and market trends, plus strong relationship-building skills to generate new business.
Key responsibilities:
- Market analysis: conduct in‑depth research on defense market trends, competitor activity, and identify new opportunities.
- Product positioning: develop and implement strategies to position defense products, highlighting technical benefits for military applications.
- Tender management: prepare proposals, technical documentation, and presentations for RFIs and RFPs.
- Customer relationship management: build and maintain relationships with military officers, procurement officials, and government agencies.
- Sales support: collaborate with sales teams to provide technical input and support during presentations and negotiations.
- Marketing communications: plan and execute campaigns across trade shows, conferences, publications, digital channels, and PR.
- Market intelligence: monitor regulations, government policies, and emerging technologies in the defense sector.
- Event management: organize and represent the company at industry events and exhibitions.
Required skills & qualifications:
- Strong understanding of defense technologies, military equipment, and technical specifications.
- Familiarity with government procurement procedures, Defense Procurement Policy (DPP), and tendering/compliance requirements.
- Excellent communication and interpersonal skills for stakeholder engagement.
- Proven experience in developing and executing marketing strategies, market segmentation, positioning, and branding.
- Strong analytical ability to interpret market data and generate actionable insights.
- Confident presentation skills for client and stakeholder briefings.
- Background in engineering, aerospace, or related technical field is advantageous.
Click on Apply to know more.