Website:
capitalxb.com
Job details:
CAPITALXB
MARKETING EXECUTIVE
Social Media Marketing | Paid Advertising | Campaign Management | Market Research
Work Mode: Full-time
Experience: 5-6 Years
Location: Mumbai
Core Focus: Social Media & Paid Advertising
Supporting Areas: Market Research, Lead Generation
Added Edge: Marketing Analytics & Reporting
CapitalXB is looking for a Marketing Executive with strong exposure to social media marketing, digital advertising, campaign execution, customer insights, and market research. The role will focus on building brand visibility, engaging target audiences, analyzing campaign performance, and supporting lead generation and sales initiatives.
Key Responsibilities
- Drive lead generation and brand penetration through digital campaigns, email marketing, social media, and other marketing channels.
- Liaise with external marketing agencies for campaign execution, content production, and creative delivery.
- Plan, execute, and manage social media campaigns across LinkedIn, Instagram, and other relevant digital platforms.
- Assist in running and optimizing paid advertising campaigns, including audience targeting, budget tracking, A/B testing, and performance monitoring.
- Develop and coordinate engaging content such as posts, creatives, videos, presentations, brochures, and campaign materials.
- Conduct customer, competitor, and market research to identify audience needs, industry trends, and new marketing opportunities.
- Gather and analyze customer insights, engagement data, campaign responses, and audience behavior to improve marketing strategies.
- Track campaign metrics such as reach, engagement, leads, cost per lead, conversions, and return on ad spend (ROAS), where applicable.
- Maintain and update lead databases, campaign trackers, and customer interaction reports.
- Coordinate with the sales team to share qualified leads, customer insights, campaign updates, and follow-up requirements.
- Assist with lead nurturing and basic sales support.
- Prepare regular marketing performance reports and dashboards using Excel, PowerPoint, or relevant analytics tools.
Key Requirements
Experience & Domain
- MBA in Marketing, Digital Marketing, Business Analytics, or a related field preferred
- 5-6 years of experience in social media marketing, digital marketing, performance marketing, campaign management, or a related role
- Practical understanding of paid social media advertising, campaign optimization, audience targeting, and marketing analytics
- BFSI/FinTech experience is a plus
Skills & Capabilities
- Strong skills in market research, customer insights, content coordination, and campaign execution
- Familiarity with lead management, email marketing, and sales coordination
- Strong communication, analytical, creative, and project coordination skills
- Proficiency in Excel and PowerPoint; familiarity with Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and Canva preferred
Key Focus
- Social Media Marketing & Paid Advertising
- Campaign Management & Marketing Analytics
- Customer Insights & Market Research
- Lead Generation & Sales Support
Click on Apply to know more.
