Brandintellé
Website:
brandintelle.com
Job details:
We are not hiring for a resume. We are hiring for a mindset. Experience is secondary. How you think, how fast you learn, how willing you are to be trained, build, create, and show up — that is what we are evaluating.
The Company: Who We Are
Brandintellé is India's first Commercial Operating System for Marketing — a unified platform that governs the entire marketing commercial chain for large enterprises, from budget planning all the way through to impact analytics. We process over $700Mn in marketing budgets annually across India's leading enterprise brands, and we are backed by a 70+ person team building something that has never existed before in this market.
Our customers are the marketing and finance heads of some of India's most recognised companies. The problems we solve — budget leakage, agency governance, proof-of-execution gaps, invoice reconciliation — are problems that cost enterprises crores of rupees every year. We built the category. Now we are building the brand that owns it.
This role sits at the centre of that brand-building effort. You will work directly with the Head of Marketing and the CEO to execute the full marketing agenda of a company that is on a mission to become the definitive intelligence and education hub for every marketing leader in India.
The Role: What This Role Actually Is
This is not a social media management job. This is not a job where you schedule posts and write captions. This is a full-stack marketing execution role where you will own and produce research reports, case studies, newsletters, event coordination, content pipelines, media partnerships, and LinkedIn content — across fourteen distinct marketing activities — with the support of AI tools, direct mentorship from the Head of Marketing, and a clear mandate to grow fast.
You will be the execution engine behind Brandintellé's marketing machine. The Head of Marketing sets the strategy and leads the high-visibility work — podcasts, video creation, paid ads. You build, collate, research, write, coordinate, and ship everything else. Over time, as you grow, the scope expands. There is no ceiling on this role for the right person.
Who We Want: The Profile We Are Looking For
- AI-Native, Not AI-Curious
You already use AI tools daily, for research, writing, structuring, and creating. You don't need to be taught that AI is useful. You need to show us how you use it to do the work of three people with the time of one.
- Camera-Ready & Content-Comfortable
You are willing to appear on camera. You can create reels, short-form videos, and content without needing to be convinced or coaxed. You see the camera as a tool, not a threat. This is a non-negotiable part of the role.
- Analytical & Research-Oriented
You can read a dataset, a customer interview, or a market trend and extract something useful from it. You don't just collect information — you synthesise it. Reports, benchmarks, and case studies are things you find interesting, not tedious.
- Fast Learner Who Asks Good Questions
You will be trained on a complex B2B SaaS product in an industry you may know nothing about today. What matters is how quickly you absorb it and how well you convert that understanding into marketing output. You ask questions before you assume.
Responsibilities: What You Will Own & Execute
Research Reports & Intelligence
Produce the Brandintellé State of Marketing Report every quarter — researching spend effectiveness, budget management practices, and governance trends across Indian enterprise brands using AI tools, secondary research, and internal data.
Produce the Brandintellé Benchmark Report every quarter — collating data from MOG calculator usage, customer success inputs, and product usage trends to build a benchmarking index for the market.
Structure, design, and publish both reports as polished documents for distribution to CMOs and CFOs across our target market.
Content & Newsletters
Draft the CEO's bi-weekly thought leadership newsletter based on Robin's brief and talking points — writing in his voice, with sharpness and a clear point of view on marketing governance and enterprise brand management.
Write and send the bi-weekly Product & Marketing newsletter — connecting product developments to the real business problems they solve for CMOs, CFOs, and Marketing Ops Heads.
Build and maintain a content calendar that ensures no newsletter, report, or publication misses its deadline.
Case Studies & ROI Stories
Coordinate with Customer Success to identify strong customer stories every month — interviewing CS reps and occasionally customers directly to extract real numbers, timelines, and outcomes.
Write one complete, publication-ready case study per month — structured around the client's problem, the implementation, and the measurable result.
Format and design case studies for the website, sales team use, and distribution to media partners.
LinkedIn Personal Branding
Draft 3-4 LinkedIn posts per week for Robin and key team members — using AI-supported content frameworks built around their areas of expertise.
Build and maintain a content bank of post ideas, hooks, data points, and insights that team members can draw from for consistent personal brand activity.
Monitor post performance and refine content strategy based on what resonates with the target audience of CMOs and CFOs.
Events, Roundtables & Webinar Coordination
Coordinate the bi-yearly Marketing Leaders Roundtable — managing invitations, logistics, venue, communications, and follow-up for senior marketing leaders attending each event.
Organise the quarterly Marketing Intelligence Masterclass — handling speaker coordination, registration, technical setup, recording, and post-event content repurposing.
Manage media partnership activations with ET BrandEquity, afaqs!, and Exchange4Media — negotiating logistics, confirming panel slots, and capturing event content for social media and archives. Two activities per year.
Social Media Content
Create and publish one single-image or carousel post per week on LinkedIn and Instagram — sourced from reports, case study highlights, podcast clips, and benchmark data.
Support reel production alongside the Head of Marketing — assisting with scripting, shoot logistics, and basic editing as needed.
Maintain a consistent visual and tonal identity across all published social content, aligned with Brandintellé brand guidelines.
Sales Enablement Support
Produce written sales enablement assets — one-pagers, persona-specific briefs, and comparison documents for use by the sales team in prospect conversations.
Support the Head of Marketing in building account-based video playlists for priority target accounts — assisting with research, scripting support, and asset organisation.
Maintain the sales enablement asset library and ensure the sales team always has current, accurate material to use.
Requirements
Non-Negotiable
Comfortable using AI tools daily - ChatGPT, Claude, Perplexity, or equivalent — for research, writing, and content structuring
Willing to appear on camera and create short-form video content without hesitation
Strong written English — clear, structured, and capable of adapting tone for different audiences (CMO vs CFO vs marketing ops)
Ability to absorb complex B2B product information quickly and translate it into accessible marketing language
Organised, deadline-driven, and capable of managing multiple workstreams simultaneously
Curious enough to ask the right questions before producing output
Willing to be trained, corrected, and retrained — without ego
Mumbai-based or willing to relocate — full time in office
Good to Have
Basic design skills — Canva, or equivalent for producing on-brand social and document assets
Experience or academic background in marketing, communications, journalism, or business
Familiarity with LinkedIn content strategy and what makes B2B content perform
Basic video editing skills — Inshot, or equivalent
Understanding of B2B SaaS or enterprise software marketing
Experience coordinating events or managing vendor/agency communication
Prior internship or project work in content, marketing, or research roles
If Any of These Are True, This Role Is Not for You
You Avoid the Camera
If being on camera makes you deeply uncomfortable and you are not willing to work past that, this role will not suit you. Video is central to our marketing strategy.
You Don't Use AI
If you are not already using AI tools in your daily work or studies, and you are not genuinely excited to make them central to how you operate, this is not the right environment for you.
You Need Everything Defined
This role will require you to figure things out, take initiative, and produce output before all the answers exist. If you need a perfect brief before you start, this will be frustrating for both of us.
Click on Apply to know more.