Abstrabit Technologies
Website:
abstrabit.com
Job details:
Location: Bangalore (In-Office)
Type: Full-Time
Experience: 1-3 Years
About Us We build AI-powered automation products that help businesses streamline operations,
improve productivity, and scale faster. Our solutions span AI agents, workflow
automation, customer engagement, and knowledge systems. We are a fast-moving
startup focused on solving real business problems using practical AI technologies and
modern engineering.
About the Role We’re looking for a hands-on Marketing Executive who thrives in a fast-paced,
execution-focused environment. You will work closely with the founders, sales team,
design team, and external marketing partners to execute marketing initiatives that
directly contribute to business growth.
This is not a brand management role. You’ll be responsible for driving day-to-day
marketing execution - from creating sales collateral and managing LinkedIn content to
coordinating with our marketing agency, tracking campaign performance, improving our
website presence, and supporting lead generation initiatives.
You’ll own multiple marketing activities simultaneously, ensuring nothing falls through
the cracks and every initiative contributes towards building Abstrabit’s brand, credibility,
and sales pipeline.
Requirements
What you'll Do - Execute end-to-end marketing initiatives across LinkedIn, website, email marketing, and other digital channels.
- Create and manage content calendars for Abstrabit's LinkedIn page and leadership profiles.
- Collaborate with founders to transform ideas into high-quality marketing content.
- Coordinate with designers to create presentations, case studies, one-pagers, brochures, proposal templates, demo videos, website assets, and other sales enablement materials.
- Publish and optimize website content to improve SEO, user experience, and lead generation.
- Monitor website traffic, visitor behaviour, and campaign performance using analytics tools, recommending improvements where needed.
- Support inbound lead generation through content marketing, landing pages, downloadable resources, webinars, newsletters, and email campaigns.
- Conduct market, competitor, and industry research to identify trends, customer pain points, and marketing opportunities.
- Maintain marketing dashboards and prepare weekly reports on campaign performance, website metrics, social media growth, and lead generation.
- Collaborate closely with the sales team to align marketing initiatives with business objectives.
- Act as the primary point of contact for external marketing agencies, ensuring timely execution of agreed deliverables.
- Track agency timelines, deliverables, and KPIs to ensure accountability.
- Review campaign performance with agency partners and recommend improvements based on results.
- Organize regular review meetings, document action items, and ensure timely follow-up.
- Ensure agencies have the required product knowledge, messaging, branding guidelines, and marketing collateral.
- Evaluate the ROI of agency-led initiatives and recommend optimizations.
- Continuously experiment with new marketing ideas, measure outcomes, and optimize campaigns using data.
What we are looking for - 1–3 years of hands-on marketing experience in a B2B Technology, SaaS, AI, Software, or IT Services company.
- Proven experience executing digital marketing campaigns in a B2B environment.
- Strong understanding of B2B marketing funnels and buyer journeys.
- Experience managing LinkedIn marketing for company pages and leadership profiles.
- Experience creating content that supports brand building and lead generation.
- Good understanding of SEO fundamentals, website content management, and organic growth strategies.
- Working knowledge of Google Analytics, Google Search Console, LinkedIn Analytics, or similar platforms.
- Experience coordinating with external marketing agencies or vendors is highly preferred.
- Excellent written and verbal communication skills with the ability to create compelling business and technology-focused content.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- High ownership mindset with a proactive approach to delivering results.
- Comfortable working in a fast-paced startup where priorities evolve quickly.
- Data-driven mindset with the ability to translate marketing metrics into actionable improvements.
- Exposure to AI products, SaaS platforms, software services, or enterprise technology is highly preferred.
Nice to Have - Familiarity with email marketing platforms such as HubSpot, Mailchimp, Zoho
- Campaigns, or similar tools.
- Basic understanding of Google Ads, LinkedIn Ads, or other paid marketing
- channels.
- Experience with CRM platforms and marketing automation tools.
- Familiarity with tools such as ClickUp, Buffer, Canva, or Figma.
- Experience coordinating video production or creating short-form marketing
- videos.
Benefits
- In-office culture with a collaborative, high-ownership team.
- Opportunity to work directly with the founders and influence the company's marketing direction.
- Exposure to AI products, enterprise automation, and cutting-edge technologies.
- Opportunity to work across multiple industries and marketing channels, building a well-rounded B2B marketing career.
- Fast-growing startup offering significant ownership, continuous learning opportunities, and career growth.
- Full-time opportunity with performance-based growth and advancement.
Click on Apply to know more.