NEXSEL
Website:
nexsel.tech
Job details:
Marketing Executive – Strategic Growth & Partnerships
Company: Nexsel Tech Pvt Ltd
Location: Pune
Industry: Horticulture Lighting | Controlled Environment Agriculture | Agri-Technology | Biotechnology
About NexselNexsel Tech Pvt Ltd is a horticulture lighting manufacturer providing advanced lighting solutions for vertical farming, tissue culture, speed breeding, greenhouse cultivation, and indoor gardening.
With customers across multiple countries and strong research capabilities through Nexsel Research Centre (NRC), our mission is to make Nexsel the name people think of when they think about plant lighting.
Role OverviewWe are looking for a proactive Marketing Executive to help expand Nexsel’s market presence by developing channel partners, generating leads, creating marketing materials, strengthening digital marketing, and building academic networks.
Key Responsibilities1. Channel Partner Development
· Identify and onboard channel partners, distributors, and consultants in agriculture and horticulture sectors.
· Maintain partner relationships and support them with product and marketing information.
2. Lead Generation & Market Development
· Monitor and develop lead sources such as website inquiries, social media, referrals, exhibitions, and events.
· Track leads and coordinate with the sales team for conversion.
3. Marketing Material Development
· Coordinate with graphic design agencies to develop brochures, information sheets, product catalogues, and other marketing materials.
4. Social Media & Digital Presence
· Manage Nexsel’s presence on LinkedIn, Instagram, and YouTube.
· Publish and monitor regular content related to technology, projects, and customer success stories.
5. Video & Content Marketing
· Coordinate creation of educational and marketing videos, technical articles, and case studies.
6. Market Research & Industry Insights
· Track trends in vertical farming, tissue culture, speed breeding, and greenhouse technology.
· Study competitors and identify new market opportunities.
7. Marketing Campaigns & Events
· Support exhibitions, webinars, training programs, and industry events.
8. Academic & Student Network Development
· Build relationships with agriculture universities and research institutes.
· Coordinate seminars, workshops, and student engagement activities.
Key Performance Indicators (KPIs)· New channel partners developed
· Monthly lead generation
· Social media engagement
· Marketing campaigns and content created
Qualifications· Bachelor’s degree
· 1–3 years experience in marketing o (freshers with strong interest may apply)
Skills· Strong communication and networking skills
· Interest in agriculture technology and innovation
· Knowledge of AI tools, digital marketing, and social media
· Ability to coordinate with internal teams and external partners
· Self-driven and result-oriented
Why Join Nexsel· Work in a fast-growing agri-technology company
· Exposure to advanced plant lighting and controlled environment agriculture
· Opportunity to contribute to sustainable agriculture innovation
Click on Apply to know more.