SANQ Engineering Pvt Ltd
Website:
sanqes.com
Job details:
Role: MARKETING EXECUTIVE – HOUSING WIRES
Experience: 3+ years
Job Location: Chennai, Bangalore, Pune, Kolhapur, Solapur, Kannur, Kasargod, Wayanad,
Ernakulam, Idukki, Thrissur, Palakkad, Trivandrum, Tiruvannamalai, Vellore, Villupuram, Cuddalore.
JOB DESCRIPTION:
• Conduct regular market visits to retail electrical shops to understand market needs, brand visibility, and retailer expectations.
• Implement marketing activities for Housing Wires including POP placement, branding initiatives, shop boards, wall paintings, danglers, and counter-level visual merchandising.
• Strengthen CRI brand visibility at electrical counters and ensure proper display of marketing collaterals.
• Develop retail-level marketing plans to improve market presence and acceptance.
• Gather competitor information—branding activities, schemes, retail promotions, and counter presence.
• Support branch teams in executing retail events, electrician meets, product awareness programs, influencer outreach, etc.
• Coordinate with retailers and influencers for brand promotion, NOT for sales closure.
Collect feedback from retailers on product movement, acceptance, customer preference, and competitor offerings.
- Maintain MIS on branding execution, market mapping, and retail coverage.
- Provide insights to marketing & product teams to strengthen product positioning and communication.
- Ensure adherence to marketing budgets, documentation, and timely execution of market activities.
- Travel extensively within the assigned territory and maintain strong market connect.
PREFERRED INDUSTRY BACKGROUND:
• Wires & Cables • Lights / Electrical Goods • Switches & Switchgear • Paints • Pipes & Sanitary Items (if strong marketing knowledge) • Pump Industry • Any engineering or retail-driven industry where retail marketing exposure is strong
DESIRED CANDIDATE PROFILE:
•Retailing sales exposure is MUST — the candidate should be well-versed with the local market, electrical shops, dealer counters, and influencer ecosystem.
•Strong understanding of retail dynamics, counter behavior, and shop-level marketing.
•Good communication, coordination, and field-execution capability.
•Energetic, self-driven, and proactive in carrying out field marketing activities.
•Ability to understand ground-level challenges and develop effective retail marketing strategies.
•Creativity in executing marketing activities that improve brand visibility.
Click on Apply to know more.