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Company Description
The Cocktail Story is a 360° marketing agency exclusively serving the alco-bev industry, established in 2019 with offices in New Delhi, Mumbai, Bengaluru, and Hyderabad. We specialize in delivering integrated brand experiences through creative design, retail strategy, production, and activations to connect alco-bev brands with the hospitality industry and consumers. With an in-house production team and a strong pan-India execution network, we bring campaigns to life with strategy, storytelling, and seamless execution. Our mission extends beyond marketing; we aim to build culture by empowering bartenders and creating platforms to showcase their craft and influence.
Role Description
Strategy & Planning
- Develop event marketing strategies aligned with business goals
- Plan event timelines, themes, and target audiences
- Create campaign roadmaps (pre-event, during, post-event)
- Analyze competitors and industry trends
Presentation & Pitching
- Create PowerPoint (PPT) decks to pitch event concepts to clients or internal stakeholders
- Present event proposals, budgets, and marketing strategies clearly and persuasively
- Translate ideas into structured, visual storytelling
Marketing Execution
- Run campaigns across social media, email, and ads
- Coordinate content calendars and promotional schedules
- Work with designers, vendors, and partners
Event Execution
- Handle logistics, vendors, venue setup, and on-site coordination
- Ensure smooth event flow and attendee experience
Post-Event Analysis
- Prepare reports and presentations summarizing performance
- Use data to improve future event strategies
PPT & presentation skills → shows communication and pitching ability
Canva/design → shows creativity + hands-on execution
Planning & strategy → shows you’re not just operational, but strategic
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