Website:
materialgrowth.com
Job details:
Director Marketing, APAC
This role leads marketing for Material across the APAC region, reporting directly to the VP, Marketing. You will own how Material shows up in the region: the events we host and attend, the press and analyst coverage we earn, and the joint marketing we run with our partners. You will be the regional voice in the global marketing team, bringing APAC market context into global planning and adapting global programs so they land locally.
You will work closely with the APAC revenue team, the global demand gen and brand teams, and the Partner team to build a regional calendar that creates pipeline, raises Material's profile with target accounts, and gives sales a steady flow of reasons to be in front of clients.
Event Management
- Own the APAC events calendar, including Material-hosted flagship events, executive roundtables and dinners, sponsored industry conferences and partner-led events
- Set objectives, target audience and budget for each event, and run it end to end: venue, agenda, speakers, invitations, on-site delivery and follow-up
- Work with revenue teams before each event to build the invite list from target accounts and open opportunities, and after each event to make sure every lead and meeting is logged and followed up in Salesforce
- Measure each event against pipeline created, meetings booked and cost per opportunity, and use the results to decide what to repeat, change or drop
- Manage event agencies, venues and vendors across the region
PR and Communications
- Build and run the APAC PR program, working with the global communications team and regional PR agencies
- Secure media, analyst and industry coverage for Material's work, leaders and point of view in priority APAC markets
- Identify speaking slots and awards for Material's regional leaders and manage the submissions
- Prepare regional spokespeople with messaging, briefing documents and media training
- Adapt global announcements and thought leadership for APAC audiences and local press
Partner Marketing
- Own the regional marketing relationship with Material's technology and channel partners, working with the global Partner team
- Build joint marketing plans with priority partners: co-hosted events, co-authored content, joint campaigns and shared pipeline goals
- Secure partner marketing funds and co-marketing commitments for APAC, and track how they are used
- Coordinate partner-sourced leads and joint opportunities with the revenue team so they are tracked and followed up
Regional Planning and Measurement
- Build the annual APAC marketing plan and budget with the VP, Marketing and the regional revenue leader
- Report monthly on pipeline influenced, coverage secured and partner activity
- Give the global marketing team regular feedback on what is and is not working in the region
- Make sure all APAC activity follows Material's brand and messaging standards
Must Have's
- 10+ years in B2B marketing, including at least 3 years leading events, PR or partner marketing in APAC
- A record of running events that produced pipeline, not just attendance
- Existing relationships with business and trade media, agencies and partner marketing teams in the region
- Deep understanding of Material's service offerings, or the ability to build it quickly
- Experience in Salesforce and/or other CRM tools
- Experience managing agencies and a regional marketing budget
- Comfortable working across time zones with a global team and a regional sales team
- Works in a self-directed manner to achieve critical time-dependent milestones on time and with high quality
- Ability to multitask and handle multiple simultaneous projects
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