Marketing & Digital Growth Manager

Website: huntingcube.ai
Job details:
Job Description

Key Responsibilities

• Positioning, Messaging & Digital Authority
• Develop positioning and value propositions by segment/industry.
• SEO & Searchability: Execute keyword strategies to ensure ` ranks for high-intent industry terms; manage basic website updates and optimizations to keep our digital storefront current.
• Create battlecards and objection-handling narratives aligned to real customer pain points.
• Build ROI narratives and “why now” justification to support commercial conversations.
• Content Creation & Strategy (The "Voice" of the Brand)
• High-Impact Writing: Write technical yet accessible blogs, whitepapers, and LinkedIn articles that establish thought leadership.
• Sales Assets: Build customer-facing assets: pitch decks, one-pagers, brochures, FAQs, and proposal templates.
• Social & SMM: Lead our LinkedIn strategy—creating, scheduling, and engaging with content that builds community and reaches decision-makers.
• Produce customer stories, case studies, and proof points that sales can reuse across digital and physical channels.
• Growth Execution & Demand Gen
• Paid Media: Plan and run targeted B2B ad campaigns (LinkedIn Ads, Google Ads) to generate qualified leads.
• Expos & Events: Create the "hype" and marketing collateral for trade shows and industry expos; ensure our presence translates into post-event digital leads.
• Partner with sales to improve conversion at each stage: lead → demo → pilot → close.
• Ensure CRM lead notes and campaign sources are captured for learning loops.
• Revenue-Focused Alignment
• Plan and run account-based marketing (ABM) campaigns for high-value targets.
• Support demo/pilot conversion by providing the right follow-up materials and proposal narratives.
• Coordinate with operations and engineering to ensure marketing claims match technical feasibility and delivery realities.
  
  

Qualifications & Skills

• Core: Proven experience in B2B Digital Marketing, Content Writing, and Lead Generation.
• Technical: Strong grasp of SEO best practices and SMM (specifically LinkedIn for B2B).
• Plus: Familiarity with website management (WordPress/CMS) and basic design tools (Canva/Adobe).
• Mindset: A "doer" who can write the strategy in the morning and post the ad/content in the afternoon.
  
  

KPIs

• Search & Visibility: Growth in organic search rankings and LinkedIn engagement/reach.
• Lead Quality: Number of qualified inbound leads generated via digital channels and ads.
• Enablement & Content: Asset usage/adoption by sales and content output cadence.
• Conversion Impact: Improvement in demo→pilot and pilot→close conversion rates.
  
  

Required Skills

['Digital Media Marketing']

Additional Information

• Technical: Strong grasp of SEO best practices and SMM (specifically LinkedIn for B2B).

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