Website:
easytransferglobal.com
Job details:
Company Description EasyTransfer is a leading online tuition payment services platform for international students, trusted by over 500,000 students and families and processing more than US$3 billion in transactions annually. Headquartered in Singapore, the company partners with major financial institutions such as Tencent, UnionPay, and Cashfree Payments, and is the exclusive international education payment service on WeChat. EasyTransfer’s proprietary intelligent AML systems, compliance automation, and global payment network make cross-border payments feel local, often arriving within an hour. The platform offers a streamlined, multilingual online interface that enables families to complete education payments, compliance paperwork, and progress tracking with ease. As an Equal Opportunity Employer, EasyTransfer is committed to empowering individuals and fostering a diverse, inclusive workplace.
Role Description The Marketing Development Officer is a full-time, on-site role based in Mumbai, focused on driving brand growth and user acquisition in key regional markets. This role involves planning and executing marketing campaigns, coordinating with internal teams to develop localized messaging, and analyzing performance data to optimize outreach strategies. The Marketing Development Officer will conduct market research, identify new partnership opportunities, and support promotional initiatives targeting international students and their families. Daily responsibilities include managing digital and offline marketing activities, preparing reports and presentations, and collaborating with external partners and vendors to enhance EasyTransfer’s visibility and engagement. The role also requires close alignment with global marketing and product teams to ensure consistent communication and a student-centric experience across all channels.
Qualifications
- Demonstrated skills in marketing strategy, campaign planning, and market research, with the ability to translate insights into actionable initiatives.
- Experience in digital marketing channels such as social media, search, and email, including performance tracking and optimization.
- Strong communication, copywriting, and content development skills for creating clear, compelling messages tailored to diverse audiences.
- Proficiency in data analysis and reporting, using tools such as Excel, dashboards, or analytics platforms to inform decision-making.
- Ability to build and manage partnerships, coordinate events or promotions, and work effectively with cross-functional and external stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant professional certifications are an advantage.
- Prior experience in fintech, payments, education services, or international student markets is preferred.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
- Comfort working in a multicultural setting and demonstrating respect for diverse cultures, perspectives, and experiences.
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