Website:
sotalent.us
Job details:
Marketing Data Manager
📍 Location: Quthbullapur, Telangana, India
🏢 Industry: Pharmaceutical Manufacturing
💼 Work Setting: Full time (Hybrid)
Are you passionate about marketing data, customer insights, and ensuring the accuracy and integrity of data across complex digital ecosystems? We are seeking a Marketing Data Manager to lead customer data quality, governance, segmentation, reporting, and marketing data operations for the Bioscience business. This role is critical in enabling data-driven marketing decisions, improving campaign effectiveness, and ensuring consistent, compliant, and actionable customer data across multiple platforms.
As a key partner to marketing, digital, and business stakeholders, you will oversee marketing data management processes, support campaign execution, drive data quality improvements, and generate insights that optimize customer engagement and business performance.
Key Responsibilities
Marketing Data Management & Database Administration
- Oversee the collection, organization, maintenance, and governance of customer and marketing data across multiple platforms.
- Ensure data quality, accuracy, consistency, and completeness across CRM, marketing automation, analytics, CMS, ERP, and lead management systems.
- Manage customer data structures to support effective segmentation, targeting, and campaign execution.
- Coordinate system changes and data integrations to maintain seamless data flow across platforms.
- Collaborate with system owners and stakeholders to define and implement data management best practices.
Data Governance & Quality Assurance
- Serve as the primary point of contact for marketing data quality issues.
- Investigate, analyze, and resolve data inconsistencies and integrity concerns.
- Conduct root-cause analysis and coordinate with technical teams to address data-related issues.
- Monitor and track issue resolution while communicating progress and outcomes to stakeholders.
- Maintain data standards, business definitions, and data governance documentation.
- Support the development and maintenance of data dictionaries and metadata frameworks.
Campaign Operations & Customer Segmentation
- Develop and manage audience segmentation strategies to support targeted marketing initiatives.
- Prepare, validate, and cleanse customer data for campaign execution and marketing programs.
- Support marketing automation activities and customer nurture programs by ensuring accurate and reliable data.
- Monitor campaign data flows and validate proper data capture across systems.
- Assist with troubleshooting issues related to campaign tracking, lead management, and marketing technology platforms.
- Enhance customer profiles and data completeness using external enrichment tools and data sources.
Reporting, Analytics & Insights
- Analyze customer, campaign, and marketing performance data to identify trends and opportunities.
- Develop reports, dashboards, and performance metrics that support business decision-making.
- Provide actionable insights and recommendations to improve marketing effectiveness and customer engagement.
- Partner with marketing teams to evaluate campaign outcomes and optimize future programs.
- Support measurement frameworks that demonstrate marketing impact and return on investment.
Process Improvement & Enablement
- Contribute to the development and continuous improvement of marketing data processes, procedures, and operational standards.
- Support documentation, governance frameworks, SOPs, and best practice guidelines.
- Help train and enable stakeholders on data management standards and proper system usage.
- Promote a culture of data quality, accountability, and continuous improvement.
- Identify opportunities to streamline workflows and improve operational efficiency.
Required Qualifications
- Strong understanding of marketing technology ecosystems and customer data management.
- Experience working with CRM, marketing automation, analytics, content management, and related business systems.
- Strong SQL skills and experience with database management and data analysis.
- Experience working with data warehousing, enterprise data platforms, or large-scale marketing datasets.
- Strong analytical and problem-solving capabilities.
- Experience with customer segmentation, marketing operations, and campaign support processes.
- Ability to analyze complex datasets and translate findings into actionable business insights.
- Excellent communication, stakeholder management, and collaboration skills.
- Strong attention to detail and commitment to data accuracy.
Preferred Qualifications
- Experience with marketing automation platforms such as Marketo or similar technologies.
- Knowledge of CRM platforms and customer data management solutions.
- Experience with digital analytics tools, website tracking, and marketing measurement platforms.
- Familiarity with customer data enrichment and lead intelligence solutions.
- Experience creating dashboards and reports using business intelligence and visualization tools.
- Knowledge of data governance, compliance, and data quality management practices.
- Experience supporting B2B marketing operations and analytics functions
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