Marketing Data Engineer

Shine.com

Website: shine.com
Job details:
Summary

The Marketing Analyst plays a key role in driving conversion rate optimization (CRO). This role focuses on improving the percentage of website visitors who complete desired actions. You will analyze data to enhance lead volume and quality, optimize marketing budgets, and improve overall funnel efficiency.

The analyst will track, analyze, and optimize campaigns, generating actionable insights to boost engagement, conversions, and ROI.

Key Responsibilities

• Data Collection Tracking
• Track key marketing metrics such as events, conversions, and user interactions across websites and apps using tools like Google Analytics.
• Performance Analysis
• Monitor KPIs and evaluate user behavior, traffic sources, and engagement across SEO, PPC, social media, and email channels.
• Reporting Insights
• Build dashboards, visualize data, and present insights to stakeholders with clear recommendations for optimization.
• Strategy Optimization
• Identify trends, run A/B tests, and optimize campaigns to improve ROI and user experience (UX).
• Competitor Market Research
• Analyze competitors and industry trends to inform marketing strategies.
  

Required Qualifications

• Bachelors degree in Marketing, Statistics, Data Analytics, or a related field
• Minimum 2+ years of experience in marketing analytics
  
  

Preferred Experience

• Experience in B2B/SaaS or digital trust-driven industries such as:
• Technology
• Education
• Finance
• Healthcare
• Insurance
• Legal
• Real Estate
  

Key Skills

• Strong analytical and critical thinking abilities
• Ability to translate complex data into actionable insights
• Strong communication and cross-functional collaboration skills
• High attention to detail and comfort working with data
  
  

Tools Technologies

• Web Analytics: Google Analytics, Adobe Analytics
• SEO/SEM: SEMrush, Ahrefs, Google Search Console
• BI Visualization: Tableau, Power BI, Google Data Studio
• CRM / Email / SMS: Salesforce, HubSpot, Acoustic
• Mail Platforms: PFL Tactile, Sendoso, Postal
  
  

This job is provided by Shine.com Click on Apply to know more.