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Job details:
About Us: LR Home is a U.S.-based home furnishings brand serving customers across North America through lrhome.us. We offer a curated assortment of upholstery, rugs, pillows, furniture, and home décor products built around strong design, quality, craftsmanship, and value.
Verve Overseas is LR Home’s Indian subsidiary and serves as our design, product development, sourcing, and operations hub. The Verve and LR Home teams work as one organization to create design-forward home furnishing products for customers around the world.
We are looking for senior leaders who bring creativity, ownership, and a continuous-improvement mindset. At Verve, you will have the opportunity to shape strategy, build stronger processes, develop teams, and play a meaningful role in the global growth of LR Home.
Reports to: Chief Operating Officer
About the Role
We are looking for an experienced and highly creative marketing leader to define and execute LR Home's visual brand across digital, print, photography, and social media. This role will lead the creative marketing team and be responsible for developing compelling content that inspires customers, strengthens our brand, and supports sales growth.
The Creative Marketing Manager will oversee creative strategy, manage content production, mentor the creative team, and continuously improve how our products are presented across every customer touchpoint.
Working Hours: 12:30 PM to 9:30 PM
Key Responsibilities:
Creative Leadership
- Lead and mentor the creative marketing team, providing clear direction, constructive feedback, and professional development.
- Establish and maintain LR Home's visual identity across all marketing channels.
- Develop creative briefs and ensure projects are delivered on time and at a high standard.
- Review and approve creative assets before publication.
Content Strategy
- Develop monthly and quarterly marketing content calendars aligned with product launches, promotions, and seasonal campaigns.
- Plan content across Instagram, Facebook, LinkedIn, email marketing, website, and print collateral.
- Identify new content opportunities that improve customer engagement and brand awareness.
- Collaborate with the digital marketing team to improve campaign performance and customer engagement.
Photography & Styling
- Lead the creative direction for all product photography and lifestyle imagery.
- Develop styling concepts, mood boards, and shot lists for photoshoots.
- Work closely with product development to ensure products are presented in ways that maximize customer appeal.
- Periodically travel to the studio to oversee photoshoots and creative execution.
Brand & Design
- Ensure all creative work reflects premium U.S. home furnishing aesthetics.
- Continuously elevate the brand's visual quality and consistency.
- Maintain design standards across catalogs, lookbooks, advertisements, websites, presentations, and social media.
AI & Creative Technology
- Research and implement AI tools that improve creative workflows and productivity.
- Stay current on emerging technologies for image generation, video creation, editing, and marketing automation.
Team Collaboration
- Partner with Product Development, Sales, and Leadership to ensure creative supports business priorities.
- Translate product features into compelling customer-facing marketing stories.
- Ensure creative assets are completed ahead of product launches and sales initiatives.
Qualifications
- Bachelor's degree in Graphic Design, Communication Design, Marketing, Visual Communication, or related field.
- 5+ years of experience leading creative marketing teams.
- Strong portfolio demonstrating brand development, social media, email marketing, photography direction, and digital campaigns.
- Advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience with AI creative tools (Gemini, Midjourney, Firefly, ChatGPT, or similar).
- Strong understanding of U.S. interior design and home furnishings trends.
- Excellent project management and organizational skills.
- Strong written and verbal English communication skills.
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