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Company Description Never Before Marketing is a creative marketing agency focused on driving organic reach through distinctive, strategy-led content. The team specializes in professional content creation, shooting, and editing tailored for digital platforms. Services span content marketing, advertising, and social media management designed to build strong online presence. Clients typically grow from zero to over 100K followers through data-informed, creative campaigns. The agency values innovation, measurable results, and collaborative partnerships with brands.
Role Description The Marketing Content Specialist is a full-time, on-site role based in Madurai. This role is responsible for planning, creating, and optimizing marketing content across social media, websites, and other digital channels. Day-to-day tasks include developing content calendars, drafting copy and visual concepts, coordinating and participating in photo and video shoots, and collaborating with designers and videographers for editing and final production. The specialist will monitor campaign performance, refine content based on analytics, and support the creation of ads and organic campaigns to grow audience reach. The role also involves staying current with digital trends, competitor activities, and platform best practices to enhance brand visibility and engagement.
Qualifications
- Strong skills in content planning and creation for digital channels, including social media and websites.
- Experience with photo and video shoots, including basic knowledge of production workflows and visual storytelling.
- Ability to collaborate on editing and post-production, with an eye for consistency in brand voice and visual style.
- Understanding of content marketing and social media strategies aimed at organic audience growth.
- Familiarity with digital advertising concepts, campaign execution, and performance tracking.
- Excellent written and verbal communication skills, with attention to detail and grammar.
- Ability to work on-site in Madurai, manage multiple projects, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Comfort using social media management tools, analytics dashboards, and basic design or video tools (e.g., Canva, Adobe Suite) is a plus.
- Previous experience in a digital agency or content-focused role is beneficial but not mandatory.
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