Classcard
Website:
classcardapp.com
Job details:
About Classcard
Classcard is a SaaS platform that helps academies and educational businesses manage registrations, schedules, payments, attendance, and communication — all in one place. We work with sports academies, tutoring centres, and performing arts schools across multiple countries.
Organic search is already one of our best-performing acquisition channels, and the next phase of our growth depends on producing content that genuinely stands out. We're looking for a talented, passionate content creator to help build and drive this content engine — across our B2B audience (academy owners and operators) and the wider community of educators and parents we serve.
This role is for someone who already has some content experience and is ready to learn how content strategy connects to business outcomes. You'll work closely with our marketing leadership to build a content engine tied to measurable growth goals — with real responsibility, real creative freedom, and someone senior in your corner helping you connect great content to results.
What You'll Do
Content Creation
- Creating content will be the bulk of the role — blog posts and SEO content, the cornerstone of how we grow organic search.
- Produce video content, graphics, and visual assets that bring our story to life across channels.
- Own our social media content across Instagram, LinkedIn, and Twitter/X.
- Write help docs, guides, and email copy that support customers across the journey.
- Repurpose content across platforms — turn one strong idea into many formats that work everywhere.
Brand-Building & Strategy
- Work with marketing leadership to develop a content strategy built around our customer journey — from first search to active academy.
- Help shape and document our brand voice and guidelines so everything we publish feels unmistakably Classcard.
- Think about the story you're telling and the audience you're talking to — not just filling a brief or chasing algorithms.
Analytics & Reporting
- Set clear goals for every piece of content — each one serves a purpose.
- Measure impact to understand what's working and what isn't, and report on it to marketing leadership.
- Adapt and experiment to continuously improve results.
AI-Powered Workflows
- Use AI tools (e.g. ChatGPT, Claude, Canva AI, and similar) as a core part of your daily workflow — for drafting, ideation, research, repurposing, and reporting.
- Build AI-assisted workflows that help you produce more, higher-quality content faster, and stay on top of emerging tools.
What We're Looking For
- 3–5 years in a content-related role, with strong writing skills across formats.
- Experience creating social media content across platforms — we focus on Instagram, LinkedIn, and Twitter/X.
- Some design and video experience — comfortable producing visual and video assets, not just words.
- A portfolio to share that showcases your work across formats (writing, video, and design).
- Comfortable working with SEO and content tooling — e.g. Ahrefs, peec.ai, and similar — to research, optimise, and track content performance.
- Based in India and available during normal IST working hours for meetings and collaboration.
- A passionate content creator ready to bring more strategic thinking to your marketing career — you enjoy the craft of content and the story behind it.
- Comfortable with creative latitude and the trust to make content decisions; you take feedback well and love to learn and experiment.
- Genuine interest in software tools / SaaS is a strong plus.
- Okay with the unglamorous side of content work too — reformatting, updating old posts, scheduling, and sourcing images.
Nice to Have
- Experience marketing to education, sports, or activity-based businesses.
- Experience writing for both B2B and B2C audiences.
- Comfort working in a fully remote, startup environment where priorities shift.
A Few Honest Notes
- We're a small, lean team. We're well-established, but we still run like a startup in many ways — priorities can shift, and the role rewards being adaptable and flexible.
- The role asks you to balance creativity with analytical and strategic work — it's important that you enjoy both sides.
Why Join Classcard?
- ✍️ Own the content engine — the channel that drives our growth, with real creative freedom from day one.
- 🤝 Direct collaboration with marketing leadership, including regular 1:1s and real investment in your development.
- 🤖 AI-first culture — we invest in tools and workflows that make you faster, not busier.
- 🌍 Global SaaS exposure — create for a product used by academies across multiple countries.
- 🏡 Fully remote with flexible working hours.
- 📈 Fast growth opportunity to level up into a senior content or marketing role.
Click on Apply to know more.