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Company Description
Liberty Shoes Ltd. has been a trusted name in footwear for over 60 years, offering stylish and comfortable options for every family member. The company is dedicated to designing and manufacturing high-quality products, including a wide range of footwear, shoe care accessories, backpacks, belts, wallets, and travel bags. With cutting-edge technology and a commitment to comfort and durability, Liberty produces over 50,000 pairs of footwear daily at its state-of-the-art manufacturing units. Ranked among the top 5 leather manufacturers worldwide, Liberty is a fashionable and accessible brand that focuses on creating value-driven products for middle-class families. Guided by the philosophy "Fashion is Comfort," Liberty delivers innovative designs at affordable prices.
Role Description
This is a full-time on-site role for a Marketing Communications Specialist based in Gurugram. The role involves developing and implementing marketing communication strategies, creating compelling content for campaigns across multiple platforms, and ensuring brand consistency. The specialist will collaborate with cross-functional teams, manage public relations efforts, and build relationships with media outlets. Monitoring campaign performance and analyzing results will also be key tasks to optimize future marketing strategies.
Qualifications
- Strong skills in Marketing, Digital Marketing, and creating Marketing Campaigns
- Experience in developing Communication Strategies and managing Public Relations
- Proficiency in Content Writing, Copywriting, and Editing
- Ability to analyze campaign performance and utilize data-driven insights
- Excellent communication, organizational, and team collaboration skills
- Experience with social media platforms and digital tools for campaign management
- Knowledge of the footwear or retail industry is a plus
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field
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