HyugaLife
Website:
hyugalife.com
Job details:
Full-time · Lower Parel, Mumbai
2–5 years exp.
The role
We're Hyugalife - India's most trusted protein & supplement destination - and we need a copywriter / marcom manager who knows it's copy, not copies. If you just nodded, keep reading.
You'll own the Hyugalife voice. Everywhere. The Meta ad that pattern-interrupts. The push notification that doesn't feel like spam. The Instagram caption that stops the scroll. If it has words, it's yours.
Apply ONLY if fitness is non-negotiable - because at Hyugalife, it kind of is. If you track your workouts as obsessively as you track your word count, you're exactly who we're looking for. Bonus if you also create content.
What you'll write
- Social media - hooks, captions, CTAs across Instagram, LinkedIn, Meta ads
- Emailers - subject lines to sign-offs, with an eye on open rates
- Push notifications & WhatsApp - tap-worthy 60 characters
- Website & landing pages - SEO-friendly copy that still sounds human
- BTL collateral - brochures, flyers, packaging
- Campaign concepts - from the big idea down to the product detail page
- Review and approve all external copy (agency, freelancer, influencer scripts)
You're probably
- 3–6 years in copywriting / marcom - D2C, FMCG, or wellness background preferred
- Comfortable across channels - you know an emailer isn't a caption isn't a push
- Strong in English, Hindi & Hinglish
- Someone who uses Claude and ChatGPT not as a crutch, but as a craft tool - and can always tell when AI has written something, because you'd never let it go out that way
- Someone with a portfolio that proves it - social, digital, print, CRM
Click on Apply to know more.