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Job details:
📍 Hybrid | Early-Stage Startup | Top Leadership
We are building the next layer of food intelligence for F&B operators.
At Fitshield, we are transforming traditional restaurant menus into AI-powered, hyper-personalized decision systems that increase order value, improve customer experience, and help restaurants serve people better.
We are looking for a Lead Marketing Communications to define how the world understands and talks about what we’re building.
This is not a conventional marketing role.
This is a leadership role where you will work directly with the founders to craft narrative, positioning, and category creation from the ground up.
You will own the voice of the company across investors, customers, partners, and the market — and build a communication engine that drives awareness, trust, and demand.
Your Role :
• Own and define Fitshield’s core narrative, positioning, and brand voice
• Build and lead marketing communications across all channels (LinkedIn, PR, content, website, etc.)
• Translate complex product and AI capabilities into simple, powerful storytelling
• Work closely with founders on category creation and thought leadership
• Drive inbound demand through content, storytelling, and strategic communication
• Build systems for consistent, scalable brand communication
Why the role is different :
• You shape how an entirely new category is understood
• Work directly with founders on narrative, strategy, and market positioning
• Full ownership of brand, communication, and storytelling
• Opportunity to define the voice of a category-defining company
Benefits:
• Early-stage startup opportunity with massive upside
• ESOPs available for elite execution
• Flexible execution environment
• Hybrid office structure
• Ability to build a high-impact brand from zero
Who should Apply:
Operators who understand that distribution today is driven by narrative.
People who can turn complex ideas into movements.
Builders who want to define how a category is perceived — not just run campaigns.
If you believe the future of food is decision-driven, personalized, and intelligence-led, you’ll enjoy shaping this story with us.
Apply now or mail at
rahul.virani@fitshield.in
Click on Apply to know more.