Dawn Info System
Website:
dawninfosystem.com
Job details:
We are looking for a results-driven Marketing professional to drive brand visibility, dealer/distributor engagement, and lead generation for our gypsum board trading business. The ideal candidate understands B2B trade marketing in the building materials/construction sector and can work closely with sales, dealers, contractors, and architects.
Key Responsibilities
- Develop and execute marketing strategies to promote gypsum board products among dealers, distributors, contractors, and architects/interior designers.
- Identify new market segments and expansion opportunities within the region.
- Plan and execute dealer/distributor meets, product launches, and trade exhibitions.
- Build and maintain relationships with architects, interior designers, contractors, and builders to generate specification-led demand.
- Create marketing collateral — brochures, catalogues, price lists, digital content, and product presentations.
- Manage social media, website content, and digital marketing campaigns (Google Ads, LinkedIn, Instagram) to generate leads.
- Coordinate with the sales team to convert leads into orders and track conversion metrics.
- Conduct competitor analysis and market research (pricing, new entrants, product trends).
- Manage branding at dealer outlets — signage, POS material, display units.
- Track and report on marketing ROI, campaign performance, and market share data.
- Coordinate with suppliers/manufacturers (if trading branded gypsum boards) for co-branded marketing initiatives, schemes, and incentives.
- Organize contractor/mason loyalty programs and influencer engagement schemes.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
- 2–6 years of experience in marketing, preferably in building materials, construction chemicals, tiles, plywood, paints, or related trading/distribution businesses.
- Strong understanding of B2B and channel/trade marketing.
- Experience working with dealer networks, architects, and contractor ecosystems is a plus.
- Good communication, negotiation, and relationship-building skills.
- Proficiency in MS Office, basic digital marketing tools, and CRM software.
- Willingness to travel within the assigned territory.
Preferred Skills
- Knowledge of gypsum board applications, false ceiling systems, partitions, or interior building products.
- Existing network with architects, interior designers, or contractors.
- Experience in organizing trade events, dealer meets, or B2B exhibitions.
What We Offer
- Competitive salary + performance incentives
- Travel allowance
- Growth opportunities in a fast-growing building materials trading business
Click on Apply to know more.