Forbidden Foods (BRB Popped Chips)
Website:
brbchips.com
Job details:
Role: Marketing & Brand Manager
Location: Gurugram (On-site) Full-time
Leading a team of 2–3
Reports to Co-founder
4–7 years' experience
BRB is a better-for-you, mass-premium snacking brand built for India's urban, health-aware Gen-Z
consumer. Our Popped Chips — made without frying or baking — anchor the brand, distributed across
q-commerce, Amazon, modern retail, vending machines, corporates, and HORECA. We are expanding
rapidly with two sub-brands and a growing portfolio.
THE BRB UNIVERSE
Parent brand - BRB Popped Chips — Potato, Rice & Corn
Sub-brand - BRB Shortcuts - Peanut Butter Wafers
Sub-brand - BRB NoNo's - Baked Toasties
WHAT YOU'LL OWN
Social media & creator ecosystem
End-to-end management of social presence on IG and YT — content calendar, agency coordination,
influencer partnerships, and brand collaborations. Manage paid content boosting for reach and awareness.
Offline events & sampling activations
Conceptualize and execute small-to-mid-size events at music festivals, college campuses, and corporate
offices, with a focus on brand sampling and content creation. Oversee the upcoming BRB food truck rollout as a flagship marketing initiative.
Brand content & campaigns
Own content strategy and production for all brand marketing needs. Plan and execute campaigns tied to
moments like IPL or seasonal occasions. Drive new product launch marketing — branding, content rollout,
and go-to-market communication.
CRM & emailers
Manage email communication to BRB's existing consumer database — including content, scheduling,
segmentation, and performance tracking.
Team & vendor management
Lead a team of 2–3 marketing executives. Own relationships with creative agencies, content vendors,
influencer managers, and event partners. Work cross-functionally with internal teams including sales,
product, and operations.
WHAT WE'RE LOOKING FOR
Experience
- 4–7 years in brand or marketing roles, preferably FMCG, food & beverage, or D2C / consumer brands
- Proven track record running social-first brand campaigns end-to-end
- Experience managing agencies, freelancers, or a small in-house team
- Hands-on experience with offline activations or on-ground event marketing
Skills
- Strong creative sensibility — able to brief, evaluate, and iterate on content
- Comfortable with IG, YT, and content boosting mechanics
- Basic familiarity with email marketing tools
- Ability to manage budgets, timelines, and multiple workstreams simultaneously
Cultural fit
- Genuine affinity for Gen-Z culture — social media trends, music, food, and internet humor
- Comfortable in a fast-moving startup environment with ambiguity
- Ownership mindset — ideates, plans, executes, and communicates independently
- Collaborative, low-ego, builder mentality
Not required
- Performance marketing or paid acquisition expertise (managed separately)
- Q-commerce or Amazon advertising experience
- Technical / D2C growth marketing background
TRAITS WE VALUE
- Creative thinker
- Bias for action
- Strong communicator
- Highly organised
- Growth mindset
- Problem solver
- Gen-Z fluent
Click on Apply to know more.