Nav Shikha Polypack Industries Pvt Ltd
Website:
citilight.co
Job details:
Location: Gurugram
Job Type: In Office: Full-Time
Role Type: Individual Contributor (Execution-focused, no team management)
Experience Level: 2-4 Years
Team: Business & Growth
Reports to: Senior Manager - Business Development
Job Summary
CITiLIGHT is looking for a Marketing & BD Generalist with a strong bias toward marketing execution and brand building.
This role focuses on creating consistent market visibility, strengthening digital presence, and supporting outbound efforts through structured communication.
You will translate internal work (projects, deployments, insights) into content, campaigns, and touch-points that build credibility and generate interest.
This is a hands-on execution role not strategy-heavy, not sales-closing focused.
Key Responsibilities
Marketing Execution
- Own and execute LinkedIn content (3–5 posts/week across founder & company)
- Manage and grow Instagram presence (visual storytelling, reels/posts, brand consistency)
- Manage and update website content (case studies, landing pages, SEO hygiene)
- Create and maintain a content pipeline (projects → posts → website → collateral)
- Plan and execute industry expos/events (end-to-end coordination, collaterals, outreach)
- Build and maintain brand presence across channels (LinkedIn priority, Instagram secondary)
- Support creation of presentations, brochures, and sales collateral
- Ensure consistency in messaging, tone, and positioning
BD Support
- Execute follow-up emails and outreach sequences
- Maintain CRM hygiene (lead tracking, updates, notes)
- Support email campaigns (Mailchimp/Sendy or similar tools)
- Assist in proposal formatting and coordination
- Ensure no active lead is missed due to follow-up gaps
Required Skills & Qualifications
- 2-4 years experience in marketing / growth / content roles
- Strong writing ability (LinkedIn + email clarity is critical)
- Basic understanding of SEO, content structuring, and B2B communication
- Comfortable with tools like Wix studio, Canva, Notion, Excel, CMS, Mailchimp/Sendy
- Ability to execute consistently and independently
Nice to Have
- Experience in B2B / IoT / smart city ecosystem
- Exposure to event/expo execution
- Basic design sense (presentations, social creatives)
Soft Skills
- Strong ownership and bias for execution over ideation
- High attention to detail and consistency
- Ability to work in fast-moving, unstructured environments
- Openness to feedback and continuous improvement
What Success Looks Like
- Strong, consistent LinkedIn presence (weekly cadence maintained)
- Website reflects latest work and clear positioning
- Content pipeline becomes predictable and repeatable
- Smooth execution of events and marketing initiatives
- No drop-offs in lead follow-ups
Click on Apply to know more.