SyManSys Technologies India Pvt. Ltd.
Website:
symansys.com
Job details:
Role: Marketing Automation Specialist - Eloqua
Experience: 2+ years
Mode: Hybrid
Location: Hyderabad, Mumbai, Gurgaon, Bengaluru, Kolkata, Pune, and Chennai
Job Summary
We are seeking a highly skilled Eloqua specialist to join our marketing team. The role will have responsibility of managing Eloqua instance including all related activities such as data management, email design/testing, lead scoring, segmentation, reporting and analysis and integrations.
Key Responsibilities:
• Campaign Development: Design, develop and implement automated marketing campaigns in Eloqua, including email marketing, lead nurturing and scoring.
• Data Management: Setup, manage and maintain data integrations between Eloqua and CRM systems such as salesforce or Microsoft Dynamics.
• Lead Scoring & Segmentation: Develop and optimize lead scoring models and audience segmentation based on customer behavior and demographics.
• Eloqua Configuration: Manage and configure Eloqua settings, including user permission, data fields and API integrations.
• Testing & Optimization: Conduct A/B testing on campaigns and optimize workflows for better engagement and conversion rates.
• Reporting & Analytics: Monitor and analyze campaign performance, generate reports, and provide actionable insights for continuous improvements.
• Troubleshooting: Identify and resolve issues related to data syncing, email deliverability, and other technical aspects of Eloqua
• Training & Support: Provide support and training to marketing users on Eloqua best practice and system functionality.
Required Skills:
• Technical Expertise: o Proficiency in Oracle Eloqua for at least 2 years.
o Experience with HTML, CSS, and JavaScript for email templates and landing pages
o Familiarity with CRM platforms (Salesforce, MS Dynamics) and their integration with Eloqua
o Strong understanding of API integration and data flows between marketing automation tools and CRM
• Marketing Skills: Strong understanding of digital marketing principles, lead generation, and customer journey mapping.
• Analytical Skills: Ability to derive insights from marketing data and present findings to key stakeholders.
• Problem – Solving: Strong troubleshooting and debugging skills to resolve technical challenges in a timely manner
Qualifications:
• Education: Bachelor's degree in Marketing, Computer Science, Business, Information Technology, or a related field.
• Experience: Minimum of 2 years of experience working with Oracle Eloqua or similar marketing automation platforms.
Preferred Qualifications:
• Experience with other Oracle Marketing Cloud products.
• Knowledge of data privacy regulations such as GDPR and CCPA.
• Certification in Oracle Eloqua or related technologies.
Soft Skills:
• Excellent communication and interpersonal skills.
• Strong organizational skills and attention to details
• Ability to work independently and as part of team.
• Willingness to learn and adapt to new technologies and processes.
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