Bridgeway Power
Website:
bridgewaypower.in
Job details:
Job Description – Marketing Automation Specialist
Experience: 2–5 Years
Salary: ₹30,000 – ₹50,000 per month
Location: Badarpur Border / Faridabad
Key Responsibilities:
- Manage and execute customer retention campaigns across D2C channels.
- Create and maintain customer data extensions, customer segmentation, and audience lists.
- Drive retention revenue through targeted customer engagement strategies.
- Plan, execute, and analyze A/B testing and campaign performance.
- Identify revenue-saving opportunities and optimize campaign ROI.
- Track customer journeys and measure conversion timelines.
- Develop and manage automated marketing workflows and customer lifecycle campaigns.
- Monitor campaign performance and prepare actionable reports.
- Coordinate with Sales, CRM, teams to improve customer experience and retention.
- Ensure data accuracy and effective utilization of customer databases.
Required Skills:
- Marketing Automation & CRM
- Customer Retention & D2C Marketing
- Data Segmentation & Data Extensions
- Campaign Management & A/B Testing
- Analytics & Reporting
- Excel & Marketing Automation Tools
- Strong Communication & Problem-Solving Skills
Key Performance Indicators (KPIs):
- Retention Revenue Growth
- Customer Retention Rate
- Campaign Conversion Rate
- Revenue Saved through Retention Activities
- Customer Engagement & Journey Optimization
- Campaign Testing Success Rate
- D2C Revenue Contribution
Qualification:
- Bachelor's Degree in Marketing, Business Administration, or any related field.
Click on Apply to know more.