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Marketing Associate

Location

Maharashtra, India

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Wellbeing Nutrition

Website: wellbeingnutrition.com
Job details:

1. Research & Creative Benchmarking

Conduct competitor research across all categories.

Collect references for packaging, marketplace listings, ads, and social media creatives.

Track industry trends and maintain organised swipe files and research decks.

Support the team with insights that inform product communication and creative direction.


2. Product Launch Support

Assist with competitor analysis and basic consumer research for new product launches.

Help document consumer personas, barriers, and key messaging points.

Support preparation of product positioning and launch communication.

Coordinate marketing collateral requirements across teams during launches.


3. Marketing Content & Copywriting

Write and update content for website pages and landing pages.

Create and optimise marketplace listings (Amazon, quick commerce, retail platforms).

Draft social media captions and assist with ad copy.

Support email, CRM, blog, and PR content creation.

Ensure consistency in tone and messaging across platforms.


4. Consumer Insights & Feedback

Conduct consumer feedback calls and document insights.

Track common customer questions, objections, and perception gaps.

Share learnings with the marketing team to improve communication and content.


5. Website & Marketplace Hygiene

Maintain and update product content across website and marketplaces.

Support regular audits to ensure brand consistency and accuracy.

Assist in improving product page and listing content.


6. Creative Coordination & Task Management

Prepare briefs for design and content requirements.

Maintain trackers and manage task coordination between content and design teams.

Support quick campaign and content requests.


7. Community & Engagement Support

Assist in managing communication within consumer and expert communities.

Support planning and execution of community events and initiatives.

Help maintain active engagement and participation.


8. Special Projects & Growth Initiatives

Provide execution support for website updates and new pages.

Assist with microsites, landing pages, quizzes, and engagement tools.

Support new marketing and growth initiatives as required.


Skills Required:-


Research & Competitor Anaylsis

Content Marketing

Strategy & Execution

Content Writing

Digital Marketing & Ecommerce

Consumer Analysis

Task Coordination & Execution

Articulate and Persuasive Communication & Outreach Skills

Data Analysis & Interpretation

Creativity & Strategic Thinking

Community Management & Engagement

Proficiency in Microsoft Office, and basic design tools (Canva)

Click on Apply to know more.

Skills

Canva
content creation
content marketing
copywriting
CRM
digital marketing
product launch