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Role Description
This is a full-time, on-site role for a Brand and Marketing Manager, located in Ahmedabad. The Brand and Marketing Manager will oversee brand-building initiatives, create and execute marketing campaigns, and develop strategies to enhance brand positioning and market presence. Key responsibilities include monitoring market trends, coordinating cross-functional teams, collaborating with stakeholders, managing online and offline communication channels, and analyzing campaign performance to drive business goals. The Brand and Marketing Manager will also be responsible for developing and managing a branding and marketing team.
Key Responsibilities
- Develop and execute brand and marketing strategies aligned with the company’s vision and objectives
- Independently create and manage social media content across platforms while simultaneously building and leading a marketing team to scale content production. Build, maintain, and strengthen brand identity across all platforms and touchpoints
- Plan and manage marketing campaigns (digital, social media, offline, and partnerships)
- Oversee content creation, messaging, and brand communication
- Analyze market trends, customer insights, and competitor activities
- Manage marketing budgets and ensure effective use of resources
- Collaborate with internal teams and external agencies
- Monitor campaign performance and optimize strategies based on data and results
- Lead and guide the marketing team to achieve targets and maintain brand consistency
Required Qualifications
- Bachelor’s degree in marketing (Preferred), Business, Communications, or a related field
- Higher education (master’s degree or equivalent) is preferred
- 3–5 years of relevant experience in branding and marketing roles
- Strong branding and marketing expertise, with experience using relevant software tools, applications, AI and web-based platforms.
Skills & Competencies
- Strong understanding of branding, marketing strategy, and digital platforms
- Excellent communication and presentation skills
- Creative thinking with a strategic mindset
- Leadership and team management abilities
- Analytical skills to interpret data and measure performance
- Ability to manage multiple projects and deadlines
- Ability to use various software’s and tools
Experience
- Proven experience in leading branding or marketing initiatives
- Experience working with cross-functional teams and agencies
- Hands-on experience with digital marketing, content strategy, and brand management
What We Offer
- Opportunity to lead and shape the brand’s direction
- A collaborative and growth-oriented work environment
- Competitive compensation based on experience
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